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10 Great Reasons to Choose Event Management Software

September 22nd, 2011 by Admin IQY

Event management software is crucial in providing excellent service, unbeatable facilities and unforgettable catering in order to convince clients to choose your venue for their conference or event; then hopefully choose it again too.

At NFS Hospitality, we believe that our Rendezvous Events management software is the quintessential event management package for every aspect of venue management and operation, including instant availability info, client info and access to a host of hospitality options. Take a read of our 10 best reasons for choosing this event management software and decide for yourself whether Rendezvous Events could provide your venue with the edge in this competitive market.

1. Calendar Management – The Rendezvous Events management system offers highly visual calendar management for better, faster sales and space management decisions.
2. CRM – Our event management software captures client info, spending patterns, unique preferences so that sales staff have as much helpful information as possible to secure revenue and repeat business.
3. Sales Management – Rendezvous Events includes follow up and document management so that no business opportunities are missed and not acted upon.
4. Food Service – Food and drink are valuable sources of revenue in the field of event management, which is why our event management software includes a foodservice element for upselling and maximising the venue when securing new events.
5. Guestroom Management – Rendezvous Events system features fully integrated guest room and overnight stay management, so that a residential booking can coincide with meeting room, dining and all other elements of a venue booking.
6. Restaurant Management – This information can also be easily configured into your Rendezvous Events system.
7. Event Billing – Rendezvous Events manages billing, invoicing, deposition handling and the payments process and all information is captured seamlessly upon booking.
8. Management Reporting – Our event management software also contains comprehensive, flexible reporting tools with which to review your event management programme, and monitor how your venue resources are being allocated.
9. Outstanding Service – You Rendezvous Events, superior event management software, is provided by expert, experienced professionals who understand your industry and provide a service which can optimise your business.
10. 27/7 Support – Whenever you require assistance with your event management software, help is at hand. One of the many reasons why leading international venues rely upon Rendezvous Events to ensure that their catalogue of events run smoothly and successfully.

Using Norton Antivirus for Complete Internet Security

August 31st, 2011 by Admin POE

Malware such as antivirus, adware and spyware can cause a number of damages to your computer. They can assist someone in a remote location to access and steal your private information and date stored on your computer system. Viruses can damage or corrupt your computer system files and make you lose stored files and data. These malware can also affect the operating system speed and cause your system to slow down.

You can prevent or repair any of these problems by downloading and installing Norton Antivirus Software. One main advantage of Norton is its ability to detect and remove all types and versions of spyware or viruses. Norton Antivirus can be regularly updated automatically online to ensure that no new virus versions are able to pass undetected.
Are you adequately protected right now? Do you have a version of the Norton Antivirus software program on your system? To be fully protected you need to activate your computer firewall and install and regularly update your Norton antivirus software.

Antivirus Software: What does the home pc really need?

August 31st, 2011 by Admin POE
The largest threat to a personal computer is by far the possibility of receiving a virus. In this modern age of computer safety and internet security, there are measurements that the home pc owner can take to ensure that they do not become victim to this. Norton, is a program that monitors and eradicates this danger. Viruses are essentially programs designed to destroy or manipulate safe working programs on your pc. Most computers have firewalls built within the programs and operating system (os) that keep these unrecognized programs out and as you have probably noticed have the popups that say, “are you sure?” Well irritating or not, that is your firewall, internet, and pc security at work. However, these are merely precautionary tools and an antivirus program, like Norton, is recommended as they are designed to clean up any files or programs that causes damage to your pc.

Your Information Technology Career: Beware The Comfort Zone

November 16th, 2010 by admin

I’ve seen it happen time and again to programmers, network engineers and administrators, and other IT personnel. They get a solid IT position, a good-paying job, and they get comfortable. They stop keeping up with the latest technologies, they stop studying, they no longer keep their CCNA, MCSE, and other industry certifications up-to-date…. and then one day, their comfortable job is gone.

Maybe they get laid off, maybe the company moves and they don’t want to move with it… but for one reason or another, they’re in the worst position possible. They have no job, and they have allowed their IT skills to deteriorate to the point where they are no longer employable.

If you’re in IT, you must be constantly learning. You must continually take the long view, and ask yourself three important questions. First, where do you want to be in three years? Second, what are you doing now in order to reach this goal? And finally, if you were laid off today, are your current skills sharp enough to quickly get another job?

That third question can be the hardest of all to answer honestly. I’m reminded of Microsoft announcing years ago that they would no longer be recognizing the MSCE 4.0 certification, since the network operating systems that certification was based upon would no longer be supported by MS. (Keep in mind that this change was announced months in advance, giving those holding the MCSE 4.0 plenty of time to earn the latest MS certification.)

Some MCSE 4.0s just went nuts. Microsoft’s certification magazine printed letter after letter from angry MCSEs saying that their company would always run NT 4.0, and that there was no reason for them to ever upgrade their certification.

This wasn’t just denial. This was career suicide. Let’s say that their network never moved from NT 4.0. Let’s also say that they got laid off yesterday. Would you want to go out into the current IT workplace and have your most recent network operating system experience be on NT 4.0 ? I sure wouldn’t.

The fact is that you’ve got to continue studying, continue growing, and continue learning new things if you want to have a successful long-term IT career. If you plan on studying only one topic, getting into IT, and then never cracking a book again, you’re entering the wrong field. And for those of us who have been in it for a while – again, ask yourself this question: “Am I prepared for what would happen if I were laid off today?” And if you’re not, do something about it!

Your In The Army Now … So Welcome To The

November 10th, 2010 by admin

Your In The Army Now … So Welcome To The MCSE Boot Camp

If a person wants to earn a specific credential provided by objective validation of the ability to perform specific IT functions, we should go in for MCSE. This course has helped many IT professionals to work more effectively. To learn this Microsoft certification course the MCSE boot camp has been set up. This MCSE boot camp intensive training gives a quick injection of knowledge.

The main aim of MCSE boot camp is to provide fast certification process. The duration of this course is short which are generally one or two weeks. Moreover the timings of MCSE boot camp are flexible to meet the training requirements.

The MCSE boot camp training is not given to anyone or everyone. The teaching in this camp is fast and basic knowledge of the chosen subject is a must. The MCSE course is not easy enough that a person can mange on his own thus training from a MCSE boot camp is most of the time most necessary. There are also a lot of complicated concepts in an MCSE boot camp, which are unraveled during the course duration. Thus to benefit all the people appearing for MCSE, an MCSE boot camp has been set up. The main aim of MCSE boot camp is to provide proper guide and training from an educated instructor who can help the examinees to pass the exams.

After attending two weeks program from an MCSE boot camp the percentage of examinees clearing the exam significantly increases. Before the MCSE boot camp had been set up the clearing percentage had been staggering 20-40% but after the MCSE boot camp has been set up the percentage shot up to as high as 90%.

In an MCSE boot camp a learned, knowledgeable and educated instructor is provided who can clear all concepts and complexities. In addition to this the class is like a sort of group discussion where fellow students ask their queries and get the clarifications. MCSE boot camp create high performance environment to make learning as fun as well as easy.

Microsoft certification is increasing day be day. It is the most widely recognized technical certification in the industry, which is on high demand. . The MCSE boot camp institutes make them earn their Microsoft certification and make them lead the organization in successful manner. The MCP personnel administer the most advanced Microsoft windows platform and Microsoft server products. The survey of MCP magazine states that the average base salary of MCP ranges from $60,000 to $70,000.

The MCSE boot camp is like a boon to the fellow students. This institutes brings us away from the day to-day commotion and makes us focus on nothing else but the certification course. The trainers are also well trained, experienced and have the real world experience with products. These instructors are available even after their teaching hours. The MCSE boot camp classes are well equipped with the products, which allows every student to obtain hands-on experience with the product. Fellow students may contact the instructors in case of any difficulty or doubts.

The MCSE boot camp classes provide several ways for successful completion of course. Some MCSE boot camp also provide refresher course, which is free of charge, after the completion of the course. This offer is valid six months after the completion of the MCSE boot camp. The terms and condition of the MCSE boot camp also state that if the person is not happy with the teaching and the course program then he can take the classes again without any additional tuition cost within next six months.

The MCSE boot camp clearly mention that they shall strive their best to make their fellow students succeed in obtaining the Microsoft certification. A MCSE boot camp helps in learning the content and clears all doubts and queries.

Wireless Router & Security: A Step-By-Step Guide

October 30th, 2010 by admin

Setting up a wireless router is easy. Essentially you turn your cable or DSL modem off and your wireless router on. Then, you connect the router to the modem with a cable, and turn the modem back on. You are more or less done. The wireless network wizard on your computer will pick up the router and, if your ISP does not have any special requirements, away-you-go, you are on the Internet.

For ease of setup and configuration, manufacturers ship wireless routers with all security disabled. Therein lies the problem. If you do not take any further steps to secure your router, and a surprising number of people dont, your network will be wide open to all passersby and strangers. Its like youve hung out a sign, The door is open. Please come in and help yourself.

The problem is not that strangers will be able to use your router to access the Internet but that, without further protection, would-be intruders will be able monitor and sniff out information you send and receive on your network. Malicious intruders can even hop on to your internal network; access your hard drives; and, steal, edit, or delete files on your computer.

The good news is that it is relatively easy to secure your wireless router. Here are three basic steps you should take.

1. Password protect the access to your routers internal configuration

To access your routers internal setup, open a browser and enter the routers setup URL. The URL will be specified in the manual. The URLs for D-Link and Linksys routers, two major manufacturers of wireless routers, are http://192.168.0.1 and http://192.168.1.1, respectively.

For Linksys routers, leave the user name blank and type admin (without the quotes) in the password field and press enter. To change the password, simply click on the Password tab and enter your new password.

For other routers, please consult your manual. Alternately, you can search on the Internet with the term default login for . Dont be surprised to find quite a number of pages listing default login parameters for many different routers, even uncommon ones.

2. Change the default SSID (Service Set IDentifier)

The SSID is the name of a WLAN (Wireless Local Area Network). All wireless devices on a WLAN use SSIDs to communicate with each other.

Routers ship with standard default SSIDs. For example, the default SSID for Linksys routers is, not unsurprisingly, Linksys. As you can see, if you dont change the default SSID of your router a would-be intruder armed with a few common SSIDs from major manufacturers will be able to find your wireless network quite easily.

To change the SSID, click on the Wireless tab. Look for an input item labeled SSID. It will be near the top. Enter a new name for network. Dont use something like My Network. Use a name that is be hard to guess.

3. Disable SSID broadcast

Wireless enabled computers use network discovery software to automatically search for nearby SSIDs. Some of the more advanced software will query the SSIDs of nearby networks and even display their names. Therefore, changing the network name only helps partially to secure your network. To prevent your network name from being discovered, you must disable SSID broadcast.

In the same screen that you changed the name of your network, you will see options for SSID broadcast. Choose Disable SSID to make your network invisible. Now save all your settings and log out.

Since your wireless network is now invisible, you will have to configure your computers to connect to your wireless network using the new name. On Windows XP, start by clicking on the wireless icon in the Notification Area and proceed from there.

With these three steps, your network now has basic security. However, if you keep sensitive information on your computers, you may want to secure your wireless network even further. For example, you can

- Change the channel your router uses to transmit and receive data on a regularly basis.
- Restrict devices that can connect to the router by filtering out MAC (Media Access Control) addresses.
- Use encryption such as WEP and WPA.

As with most things in life, security is a trade off between cost (time, money, inconvenience) and benefit (ease of use). It is a personal decision you make. However for the majority of home uses, the three basic steps plus WEP/WPA encryption provides reasonably strong security.

Turning on encryption is a two-step process. First you configure your router to use encryption using an encryption key of your choice. And then, you configure your computer to use the encryption key. The actual process of configuring your router for encryption varies from router to router. Please consult the routers manual.

There are even stronger methods for ensuring security. A strong and robust security method is RADIUS (Remote Authentication Dial In User Service). Using RADIUS requires additional hardware and software. However, there are companies that offer RADIUS security as a subscription based service. The fees are reasonable and dropping.

Therefore for example, if you run a business on your wireless network, have sensitive data on your computers such as credit card information, and have a number of users who access your network, you should consider using RADIUS. Since the service sector for RADIUS is dynamic and growing, a search on the Internet with terms like RADIUS subscription or RADIUS service is probably the best way to locate one.

What Is The Windows Registry?

October 22nd, 2010 by admin

The Windows registry is a database which stores settings and options for the operating system for Microsoft Windows 32-bit versions, 64-bit versions and Windows Mobile.

It contains information and settings for all the hardware, software, users, and preferences of the PC. Whenever a user makes changes to “Control Panel” settings, or file associations, system policies, or installed software, the changes are reflected and stored in the registry.

The registry is actually a big file where a lot of setting can be stored.

This file has been around quite a while and has had different names.

The first windows version that used the windows registry to store settings was windows 3.11 and the registry in that version of windows was called Reg.dat.

In Windows 95 & 98 the registry files are named User.dat and System.dat and are stored in the Windows directory.

Windows ME called the registry files, Classes.dat, User.dat, and System.dat and stored them in the Windows directory.

Finally the newest versions of windows like, Windows NT, 2000, 2003, & XP stores the registry files like this,

The Registry files are stored in %SystemRoot%System32Config:

Sam
Security
Software
System
Default
Userdiff
NTUSER.dat
The NTUSER.dat file is stored in the profile folder.

The Windows Registry was introduced to tidy up the old way of storing text entries in INI files. These entries had previously been used to store configuration settings for Windows programs.
The ini files where stored in a lot of different directories and many programs used their own ini file for some or all of their settings. This way of using ini files all over the system, made them difficult to keep track of and handle in an easy and logical way.

Whats Good with the Registry

Changing from having one or more INI Files per program to one centralised registry has some obvious and some not so obvious benefits:

The registry keeps machine configuration separate from user configuration. When a user logs into a Windows NT/XP/2003 computer, their registry settings are merged with the system wide settings. This allows programs to more easily keep per-user configuration, as they can just work with the ‘current user’ key, whereas in the past they tended to just keep system-wide per-program settings. There are always some system wide settings that are common for all users though.

Group Policy allows administrators on a Windows-based computer network to centrally manage program and policy settings. This is not used in a home environment, only in corporations with a dedicated logon server.

Because the registry is accessed through a special API it is available to scripts and remote management using WMI. Each script does not have to be customised for every application’s unique configuration file layouts and restrictions.

The registry can be accessed as one item over a network connection for remote management/support, including from scripts, using the standard API.

It can be backed up more easily, in that it is just a small number of files in specific locations.

Bad things with the Registry

Not all that shines is gold. The Registry introduces some problems as well:

It is a single point of failure – damage to the Registry can render a Windows system unbootable, in extreme cases to a point that can not be fixed, and requires a full reinstall of Windows. This is why it is so important to use registry scan and repair utilities, while the registry still can be repaired.

Any program which wants to manipulate the registry must use special Windows API functions whereas a configuration file can be manipulated using normal text file-processing techniques.

Configuration files can contain comments to help the user by explaining what values are for and how they can be changed, the registry cannot. And the registry use something called guids in a large scale. Long strange unique numbers that is completely meaningless to humans. Making handling much harder.

It is more difficult to backup – it cannot be done ‘live’ because it is always in use, and thus requires special software such as ntbackup.

Restoring parts of the registry is hard because you cannot easily extract data from backed up registry files

Any application that doesn’t uninstall properly, or doesn’t have an uninstaller, can leave entries in the registry, which can lead over time to increased file size and decreased performance. And once again, heres the major reason why you must use a registry scan/clean and repair software.

The registry will be redone once more with the release of the new Vista Operating System from Microsoft.

Web-based Learning Management Systems Used In Partner Support Settings

October 15th, 2010 by admin

In many respects, e-Learning has matured as a technology and industry. Today we will look at how web-based learning management systems can be and are being used as part of the partner support function in a company or organization.

What is a learning management system?

Learning management systems (LMSs) are web-based software application platforms used to plan, implement, and assess learning processes related to online and offline training administration and performance management. LMSs provide an instructor a way to create and deliver content, monitor learners participation, and assess student performance. They also provide learners with the ability to use interactive features, such as threaded discussions, web conferencing, discussion forums, and other methods of communication.

Where and why are learning management systems being used in partner support settings?

LMSs are being used in business-to-business, high-process, value-added, and technology-oriented business environments in industries like telecommunications, advanced electronic technology, semiconductor manufacturing, insurance, banking, medical products, and others. Learning management systems are being used in partner support settings because they can be a cost-effective solution to providing performance support for a companys products and services.

In some ways, partner support operations may be similar to customer support settings, but they possess some distinct differences. More often than not, and by its very nature, a partner channel of distribution exists because the partner adds value to the product and services your company offers. Partner support operations may be more concerned with tactical distribution or other issues because they are responsible for providing their part of the value chain in the delivery of your product or service.

Partners walk a different road with product end users. Partners need the flexibility to provide information and support customer needs, but in a way that supports and amplifies the value their company brings to the partner channel.

Why is it cost-effective to use an LMS for your companys partner support operations?

Learning management systems have lots of functionality that can be used in partner support organizations. A good LMS lets you create multiple partner campuses, which the partners themselves can customize to meet an end-user customers needs. Each partner can have their own look and feel, with a large selection of capabilities to deliver their unique value-add to the product or service.
Learning management systems can be used to create a library of custom online courses that demonstrate how to use products and services. These courses can be easily updated with the information/service offering unique to the partners contribution to the product. They can have the same look and feel as the partners site, to maintain a branded experience. The course can be updated at will, so youre not paying every three months to print new product guides and support manuals.

LMSs can be used to track and monitor your partners activities, instead of using a bunch of spreadsheets. This is very effective in scenarios where partners must be certified to use your products and services. The learning management system can be set up to notify a partner when their certification is set to expire, using an email tickler so they can recertify on your product. The partner organizations themselves can be configured into a hierarchy within the learning management system, which can be used to manage the partner distribution channel.

What other features in learning management systems can be used for the partner support function?

A well-designed LMS comes with a help desk feature that can be used for 24/7 partner and end-user customer support. Learning management systems can have integrated web conferencing technology, which can be used in a number of ways to support partners and end-user customers Such as:

synchronous training used in product implementation;

web conferencing on a new feature set that can be archived for later viewing;

actual, on-the-spot tech-support using the share your desktop feature so your tech can go in and fix any problems

and more.

LMSs can have a built-in survey tool that allows you to query your partners and end-user customers with the results stored in the learning management system database for later use. Learning management systems can have a single sign-on/e-Commerce registration feature that can be used to sell add-on features. LMSs also may have events management/seminar logistics add-on applications that can help you manage both your off-site and onsite partner and end-user customer support training. Each individual partner campus that is created can have its own reference area for materials, to help supplement online course content.

A company can realize effective resource planning and substantial cost savings by using learning management systems in partner support settings. The support offered through the functionality of a learning management system can go a long way to cement the relationship between the company and its partner distribution channel, and will have a direct impact on both organizations bottom lines. Using a learning management system, one or two channel partnership managers or business development managers can manage and direct thousands of partner firms at substantially reduced costs, with the ability to provide precise support requirements customized to that partners individual needs. In conclusion, web-based learning management systems can be a very useful, cost effective way to manage a companys partner support function.

To Download or Not To Download

October 8th, 2010 by admin

The dilemma facing many new Iphone owners is whether they should download games to play on it or should they just use the built in web browser to play online browser games. The biggest argument is the fact that there are far more games available to download than there is to play online. Read on for more information.

In most cases, if all you are looking to do is pass the time it can be worthwhile to just use the online games. Even if you aren’t aware of them, it’s very simple to find playable browser games a quick internet search will usually reveal hundreds if not thousands of them.

This is obviously good news, but the downside is that the online games are usually inferior in quality to the games you would download. Also, you will need to be in an internet service area to be able to play them. This can cause problems if you are travelling on a bus or train or something, as the signals can easily be dropped in these circumstances, which means the game goes byebye!

On the bright side, downloading Iphone games does not need to be as expensive as you may first imagine. Granted, it can be expensive, but if you can find some of the better sites around, you’ll find there’s a wealth of games and things available for you to download for free.

This sounds great, but it can be a little dangerous if you aren’t well prepared, so check out these guidelines first:

1-First of all, steer clear of the Peer 2 Peer or file sharing sites. Downloading from sites like this is illegal in many countries and territories, so if you do feel the need to visit them be sure to check your local laws and regulations. It’s never been easier for the authorities to trace downloads etc, so don’t break the law unless you want to go to jail.

2-Keep your computer safe- actively downloading files and games etc can be a great way to get it stuffed full of viruses and dangerous software, so it’s important to make sure your security suite is up to date and working correctly. You won’t be downloading anything if you ruin your computer!

3-The last tip is to be prepared to pay for access. Some of the better sites will charge you an admin fee before they give you access to their download database. This sounds bad, but it will give you access to their MP3s and movies as well as games, so it usually represents excellent value, as their libraries are large and your downloads are usually uncapped.

As you can see, downloading anything to your Iphone can be dangerous and can easily ruin your computer if you aren’t careful. Hopefully these guidelines will help you stay safe.

The Solow Paradox

September 27th, 2010 by admin

On March 21, 2005, Germany’s prestigious Ifo Institute at the University of Munich published a research report according to which “More technology at school can have a detrimental effect on education and computers at home can harm learning”.

It is a prime demonstration of the Solow Paradox.

Named after the Nobel laureate in economics, it was stated by him thus: “You can see the computer age everywhere these days, except in the productivity statistics”. The venerable economic magazine, “The Economist” in its issue dated July 24th, 1999 quotes the no less venerable Professor Robert Gordon (“one of America’s leading authorities on productivity”) – p.20:

“…the productivity performance of the manufacturing sector of the United States economy since 1995 has been abysmal rather than admirable. Not only has productivity growth in non-durable manufacturing decelerated in 1995-9 compared to 1972-95, but productivity growth in durable manufacturing stripped of computers has decelerated even more.”

What should be held true – the hype or the dismal statistics? The answer to this question is of crucial importance to economies in transition. If investment in IT (information technology) actually RETARDS growth – then it should be avoided, at least until a functioning marketplace is in place to counter its growth suppressing effects.

The notion that IT retards growth is counter-intuitive. It would seem that, at the very least, computers allow us to do more of the same things only faster. Typing, order processing, inventory management, production processes, number crunching are all tackled more efficiently by computers. Added efficiency should translate into enhanced productivity. Put simply, the same number of people can do more, faster, and more cheaply with computers than without them. Yet reality begs to differ.

Two elements are often neglected in considering the beneficial effects of IT.

First, the concept of information technology comprises two very distinct economic entities: an all-purpose machine (the PC) plus its enabling applications and a medium (the internet). Capital assets are distinct from media assets and are governed by different economic principles. Thus, they should be managed and deployed differently.

Massive, double digit increases in productivity are feasible in the manufacturing of computer hardware. The inevitable outcome is an exponential explosion in computing and networking power. The dual rules which govern IT – Moore’s (a doubling of chip capacity and computing prowess every 18 months) and Metcalf’s (the exponential increase in a network’s processing ability as it encompasses additional computers) – also dictate a breathtaking pace of increased productivity in the hardware cum software aspect of IT. This has been duly detected by Robert Gordon in his “Has the ‘New Economy’ rendered the productivity slowdown obsolete?”

But for this increased productivity to trickle down to the rest of the economy a few conditions have to be met.

The transition from old technologies rendered obsolete by computing to new ones must not involve too much “creative destruction”. The costs of getting rid of old hardware, software, of altering management techniques or adopting new ones, of shedding redundant manpower, of searching for new employees to replace the unqualified or unqualifiable, of installing new hardware, software and of training new people in all levels of the corporation are enormous. They must never exceed the added benefits of the newly introduced technology in the long run.

Hence the crux of the debate. Is IT more expensive to introduce, run and maintain than the technologies that it so confidently aims to replace? Will new technologies emerge in a pace sufficient to compensate for the disappearance of old ones? As the technology matures, will it overcome its childhood maladies (lack of operational reliability, bad design, non-specificity, immaturity of the first generation of computer users, absence of user friendliness and so on)?

Moreover, is IT an evolution or a veritable revolution? Does it merely allow us to do more of the same only differently – or does it open up hitherto unheard of vistas for human imagination, entrepreneurship, and creativity? The signals are mixed.

Hitherto, IT did not succeed to do to human endeavour what electricity, the internal combustion engine or even the telegraph have done. It is also not clear at all that IT is a UNIVERSAL phenomenon suitable to all business climes and mentalities.

The penetration of both IT and the medium it gave rise to (the internet) is not globally uniform even when adjusting for purchasing power and even among the corporate class. Developing countries should take all this into consideration. Their economies may be too obsolete and hidebound, poor and badly managed to absorb yet another critical change in the form of an IT shock wave. The introduction of IT into an ill-prepared market or corporation can be and often is counter-productive and growth-retarding.

In hindsight, 20 years hence, we might come to understand that computers improved our capacity to do things differently and more productively. But one thing is fast becoming clear. The added benefits of IT are highly sensitive to and dependent upon historical, psychosocial and economic parameters outside the perimeter of the technology itself. When it is introduced, how it is introduced, for which purposes is it put to use and even by whom it is introduced. These largely determine the costs of its introduction and, therefore, its feasibility and contribution to the enhancement of productivity. Developing countries better take note.

Historical Note – The Evolutionary Cycle of New Media

The Internet is cast by its proponents as the great white hope of many a developing and poor country. It is, therefore, instructive to try to predict its future and describe the phases of its possible evolution.

The internet runs on computers but it is related to them in the same way that a TV show is related to a TV set. To bundle to two, as it is done today, obscures the true picture and can often be very misleading. For instance: it is close to impossible to measure productivity in the services sector, let alone is something as wildly informal and dynamic as the internet.

Moreover, different countries and regions are caught in different parts of the cycle. Central and Eastern Europe have just entered it while northern Europe, some parts of Asia, and North America are in the vanguard.

So, what should developing and poor countries expect to happen to the internet globally and, later, within their own territories? The issue here cannot be cast in terms of productivity. It is better to apply to it the imagery of the business cycle.

It is clear by now that the internet is a medium and, as such, is subject to the evolutionary cycle of its predecessors. Every medium of communications goes through the same evolutionary cycle.

The internet is simply the latest in a series of networks which revolutionized our lives. A century before the internet, the telegraph and the telephone have been similarly heralded as “global” and transforming. The power grid and railways were also greeted with universal enthusiasm and acclaim. But no other network resembled the Internet more than radio (and, later, television).

Every new medium starts with Anarchy – or The Public Phase.

At this stage, the medium and the resources attached to it are very cheap, accessible, and under no or little regulatory constraint. The public sector steps in: higher education institutions, religious institutions, government, not for profit organizations, non governmental organizations (NGOs), trade unions, etc. Bedeviled by limited financial resources, they regard the new medium as a cost effective way of disseminating their messages.

The Internet was not exempt from this phase which is at its death throes. It was born into utter anarchy in the form of ad hoc computer networks, local networks, and networks spun by organizations (mainly universities and organs of the government such as DARPA, a part of the defence establishment in the USA).

Non commercial entities jumped on the bandwagon and started sewing and patching these computer networks together (an activity fully subsidized with government funds). The result was a globe-spanning web of academic institutions. The American Pentagon stepped in and established the network of all networks, the ARPANET. Other government departments joined the fray, headed by the National Science Foundation (NSF) which withdrew only lately from the Internet.

The Internet (with a different name) became public property – but with access granted only to a select few.

Radio took precisely this course. Radio transmissions started in the USA in 1920. Those were anarchic broadcasts with no discernible regularity. Non commercial organizations and not for profit organizations began their own broadcasts and even created radio broadcasting infrastructure (albeit of the cheap and local kind) dedicated to their audiences. Trade unions, certain educational institutions and religious groups commenced “public radio” broadcasts.

The anarchic phase is followed by a commercial one.

When the users (e.g., listeners in the case of the radio, or owners of PCs and modems in the realm of the Internet) reach a critical mass – businesses become interested. In the name of capitalist ideology (another religion, really) they demand “privatization” of the medium.

In its attempt to take over the new medium, Big Business pull at the heartstrings of modern freemarketry. Deregulating and commercializing the medium would encourage the efficient allocation of resources, the inevitable outcome of untrammeled competition; they would keep in check corruption and inefficiency, naturally associated with the public sector (“Other Peoples Money” – OPM); they would thwart the ulterior motives of the political class; and they would introduce variety and cater to the tastes and interests of diverse audiences. In short, private enterprise in control of the new medium means more affluence and more democracy.

The end result is the same: the private sector takes over the medium from “below” (makes offers to the owners or operators of the medium that they cannot possibly refuse) – or from “above” (successful lobbying in the corridors of power leads to the legislated privatization of the medium).

Every privatization – especially that of a medium – provokes public opposition. There are (usually founded) suspicions that the interests of the public were compromised and sacrificed on the altar of commercialization and rating. Fears of monopolization and cartelization of the medium are evoked – and proven correct, in the long run. Otherwise, the concentration of control of the medium in a few hands is criticized. All these things do happen – but the pace is so slow that the initial apprehension is forgotten and public attention reverts to fresher issues.

Again, consider the precedent of the public airwaves.

A new Communications Act was legislated in the USA in 1934. It was meant to transform radio frequencies into a national resource to be sold to the private sector which will use it to transmit radio signals to receivers. In other words: the radio was passed on to private and commercial hands. Public radio was doomed to be marginalized.

From the radio to the Internet:

The American administration withdrew from its last major involvement in the Internet in April 1995, when the NSF ceased to finance some of the networks and, thus, privatized its hitherto heavy involvement in the Net.

The Communications Act of 1996 envisaged a form of “organized anarchy”. It allowed media operators to invade each other’s turf.

Phone companies were allowed to transmit video and cable companies were allowed to transmit telephony, for instance. This is all phased over a long period of time – still, it is a revolution whose magnitude is difficult to gauge and whose consequences defy imagination. It carries an equally momentous price tag – official censorship.

Merely “voluntary censorship”, to be sure and coupled with toothless standardization and enforcement authorities – still, a censorship with its own institutions to boot. The private sector reacted by threatening litigation – but, beneath the surface it is caving in to pressure and temptation, constructing its own censorship codes both in the cable and in the internet media.

The third phase is Institutionalization.

It is characterized by enhanced legislation. Legislators, on all levels, discover the medium and lurch at it passionately. Resources which were considered “free”, suddenly are transformed to “national treasures not to be dispensed with cheaply, casually and with frivolity”.

It is conceivable that certain parts of the Internet will be “nationalized” (for instance, in the form of a licensing requirement) and tendered to the private sector. Legislation may be enacted which will deal with permitted and disallowed content (obscenity? incitement? racial or gender bias?).

No medium in the USA (or elsewhere) has eschewed such legislation. There are sure to be demands to allocate time (or space, or software, or content, or hardware, or bandwidth) to “minorities”, to “public affairs”, to “community business”. This is a tax that the business sector will have to pay to fend off the eager legislator and his nuisance value.

All this is bound to lead to a monopolization of hosts and servers. The important broadcast channels will diminish in number and be subjected to severe content restrictions. Sites which will not succumb to these requirements – will be deleted or neutralized. Content guidelines (euphemism for censorship) exist, even as we write, in all major content providers (AOL, Yahoo, Lycos).

The last, determining, phase is The Bloodbath.

This is the phase of consolidation. The number of players is severely reduced. The number of browser types is limited to 2-3 (Mozilla, Microsoft and which else?). Networks merge to form privately owned mega-networks. Servers merge to form hyper-servers run on supercomputers or computer farms. The number of ISPs is considerably diminished.

50 companies ruled the greater part of the media markets in the USA in 1983. The number in 1995 was 18. At the end of the century they numbered 6.

This is the stage when companies – fighting for financial survival – strive to acquire as many users/listeners/viewers as possible. The programming is dumbed down, aspiring to the lowest (and widest) common denominator. Shallow programming dominates as long as the bloodbath proceeds.