Breaking into the technology industry can often seem both simple and impossible at the same time. The hundreds of startups started by college students that are now household names inspire us to believe that we could be the head of the next great company. At the same time, however, the thousands and thousands of firms that fail or simply fail to succeed to the same time remind us that the tech industry is a tough one to make your mark in. Though difficult, it is still a definite possibility with the right tools.
Despite the challenges, there are many tech entrepreneurs who have over the years consistently created innovative technologies and started their own companies. What makes these people different from others who have also tried “make it” in the tech world? Why do some people seem to have constant success, while others are never able to break into the industry?
Most of the time, success can be founded on luck and just the right set of circumstances. However, without an innovative idea and a creative mind, even luck would not serve to help an entrepreneur. While it is true that success depends on a lot of external factors, none of the household names of the modern age would be what they without being a great entrepreneur.
Innovation and creativity are vital traits of a successful entrepreneur in the technology industry. To break into tech, it necessary that an entrepreneur begin with a new idea that preferably hasn’t been done before. While very often tech companies take inspiration from past models, every new great idea is essentially new. That is, there is something that distinguishes this idea from the ones that came before it.
Innovation is a necessary starting point, but it is also needed for developing the idea along the way. Things change, new challenges pop up, and it is essential that an entrepreneur can see these problems with an inquisitive eye. It is only through innovation and creativity that the entrepreneur will be able to develop solutions and constantly improve.
Tiger Telematics Inc. is an electronics firm co-founded by Carl Freer. Tiger Telematics is best known for creating and developing the gaming console Gizmondo, which launched in 2005. When Gizmondo launched, it was the most innovative gaming console on the market, rivaling Sony and Nintendo. This firm was ground-breaking because it sought to include details in consoles that were not available with other consoles at the time. Along with Gizmondo, Tiger Telematics formally held rights to a video game called Johnny Whatever, an action game from a third-person point of view about a hero in the future. The main character uses his infamous guitar as a means to defeat the villains in the video game.
It is clear from the concept behind Gizmondo and Freer’s early insight into the phenomenon that would become Guitar Hero that Freer had the creativity and innovative energy to be a successful entrepreneur. Gizmondo’s original features eventually became standardized in consoles from Sony and Nintendo. The only reason that Tiger Telematics did not surpass these two dominant firms in their industry is a series of monetary issues which affected release dates, which plagued Tiger Telematics and its brand.
Though these external circumstances could not be controlled, Freer did not fret about the decline of Tiger Telematics and rather proved that he was the pioneering and creative entrepreneur he had known himself to be. After Gizmondo’s regression, Freer took to new industries, developing a variety of patents, including one for the innovative first and second-degree bandage, Aluminaid. Though in a completely different field, the same spirit followed Freer out of tech and into medicine. Through his methods, Freer overcame the challenges of past attempts and became completely successful in his career.
Gizmondo: A League of Its Own
When Gizmondo came out in 2006, it was one of a kind. At the time, it was the only video game console on the market that had GPS usage, a digital camera, Bluetooth compatibility, and strong processing power. None of these features were available in any Sony or Nintendo product at the time.
These unique features made Gizmondo the seemingly best choice to take the thrones from the two video gaming superpowers. A series of unexpected setbacks and circumstances, however, forced the decline of Gizmondo and Tiger Telematics in turn. Though the Gizmondo brand is no longer produced, all of the innovations from its first console became standardized for Sony and Nintendo consoles. However, for the setbacks, it is obvious that Gizmondo could have been the next great thing in video game consoles, seeing as its innovations live on in consoles made ten years later.
To learn more about Tiger Telematics, Gizmondo, and Carl Freer, read this more about his work.