Many internet marketers aim to become “Google AdWords Professionals” and why shouldn’t they? It has plenty of money-making opportunities in store for them. AdWords advertising has become a popular medium, across the globe, for internet marketers to earn money and for advertisers, it provides a viable opportunity to increase the number of their website visitors.
In order to use the potential of AdWords to the maximum, there are numerous features that you should start using right away. Wondering what these features are that can enhance your money-making opportunities using AdWords? You will get all your answers in this post.
Here are some of the top features of AdWords you should be utilizing today:
New User Interface
Many people find it challenging to shift to a new interface as they are already used to the older one. A minor change in the interface causes troubles for them. Same is the case with the new UI of AdWords. You will face difficulties in the beginning but once you have set your hands on it, there will be no looking back.
The most prominent feature of the new UI of AdWords is that it offers enhanced control. There are numerous potentials ready to be unlocked if you are shifting to the new UI. You will be able to target people by their household income and bid on call extensions. Furthermore, it also offers useful insight into the performance of keywords and ads. It has a new attractive dashboard that is easy to use and offers various effective features.
Auction Insight
It is one of the top features of AdWords that you should definitely use. With the auction insight feature, apart from knowing about the bidders of your keywords, you will also be able to have an understanding of their performance. For this purpose, you need to pay attention to the metrics of this feature. They tend to indicate the performance of keyword bidders.
To utilize this feature, go to the keywords tab. There you will see all the keywords. Check on the box next to the keywords you want to get details about. Click on “Details” and then “Auction insights” and you will have all the required details in front of you.
Promotion Extensions
For companies that require to promote multiple products and have their prices listed in the ad, this is the best feature of AdWords. With the use of this feature, companies can attract more customers by providing them additional information on the promotional pricing of their products/services. Another additional benefit of using this feature is that it takes additional space in the search engine results page. As a result, their competitors are pushed down the page. Hence, there are more chances of the user landing onto their page. In case you do not want to list price on the ad and just require to lure in more internet users by offering them discounts, this feature can prove to be useful for you. You can promote your products without having to reveal their price.
The biggest issue with using this feature is that you will have to promote 3 separate products. This implies that you will have to offer discounts on all the mentioned products at the same time, which can incur losses for you.
Apart from those discussed above, you can also use life event targeting, Gmail remarketing, call only ads, and message extensions features to utilize the potentials of AdWords optimally.
Author Bio:
Manny Janero, of Click Elements, has been in the online marketing industry since 2007. His experience derives from years of account management, data analysis and structuring of high-cost online marketing campaigns, in all major search engines like Google, Bing & Yahoo. He has successfully developed and managed large volumes of Pay Per Click campaigns for both local and national clients, in addition to managing local and national SEO campaigns. Having generated lead returns of over $15 million, Manny has acquired extensive knowledge of effective online marketing strategies within many different business verticals, including eCommerce businesses. He also has extensive experience in online advertising channels like Amazon, AdRoll, and Steelhouse. Manny is Google-Certified with a passion for digital marketing and generating successful results for his clients.
Manny worked for Florida ENT & Allergy, a Tampa-based ear, nose and throat doctor with multiple offices, and was able to bring in over 5,500 new leads for the business within two years of working on their Pay Per Click and SEO Campaigns. He has also worked on SWISSGEAR, a national and international luggage brand, and was able to bring in over $135,000 worth of new revenue within one year of working on their Pay Per Click and SEO Campaigns. In addition, Manny took on the Florida Panthers account, bringing in over $533,000 worth of new revenue for the NHL team.
