Has it ever occurred to you to read or listen to the term “digitalization”, perhaps on a newspaper or during a radio show? And if so, have you understood what this concept entails in the social and, most of all, professional sphere? Do not worry, because if you haven’t your ideas will be clearer in the following lines.
Let’s start with one premise: the term “digitalization” does not have a single and straightforward definition. In fact, in order to define it, it’s necessary to relate it to a certain context. For instance, when it comes to society, digitalization is seen as a way in which many aspects of social life are redefined around digital communication and media infrastructures. In other words, digitalization highlights a switch in how people interact with each other, going from analog technologies such as phone calls to digital ones such as social media and email. As a consequence, it can be said that digitalization is giving a new nature to our experience as social beings. The possibility to live in the digital world is creating ways of interaction that are completely new and that bring us opportunities that we could only dream of a few decades ago.
However, digitalization’s impact is probably even stronger on the professional sphere. In this regard, it is often recognized as the process of acquiring and using digital technologies and information to transform business operations. Consequently, businesses are changing and with them everything that is related. On one hand, it is not rare to find websites such as Panini.com, which provide companies with tools and devices that enhance digital practices. On the other hand, companies’ structure is transforming from within leading to a lot of benefits. In fact, adopting digital solutions can improve security and intelligent systems, give market insights in a faster and more effective way, facilitate trades and settlements, connect employees with clients easily and so on. However, the most important benefit of digitalization is the identification of consumers’ needs. In fact, by disposing of advanced digital technologies clients’ demands can be monitored, understood and therefore satisfied. As a result, chances of attracting new clients rise exponentially. And with it, the success rate of the business.
Moreover, there is another key element that makes digitalization crucial for a successful business model: making cooperation more simple. Big companies are usually made of many employees, perhaps thousands, and allowing them to cooperate smoothly can mean increasing the quality of works and projects. In addition, digital technologies are, as already mentioned, way faster than their analog predecessor, a feature that can increase productivity massively. And after all, time is money, isn’t it?
