Planning to start your Shopify store but unsure about whether or not to make the leap?
Many worry that the competition is too high and that a newcomer in 2020 is a latecomer. Some even think that only those who have owned stores pre-2018 can be millionaires. However, you might be surprised to learn that 2020 is a good year for you to start that dream store of yours.
E-commerce business has come to stay–you don’t need to worry about a diminishing market. With most e-commerce transactions conducted by Gen Z, you can be assured that 2020 hasn’t even scratched the surface of this business model.
No doubt, the competition is higher than ever and there are several established stores out there shaking up the market. But that doesn’t mean you can’t start up your own business during this time.
SEO
First on the list is to use SEO principles. Having a basic knowledge of SEO and applying them can help you to reach new customers and target ones that will actually convert. This means having a basic knowledge of SEO best practices and keyword research so you can find dedicated customers.
When you start a store, you want to make sure that the platform provided has opportunities to use SEO best practices so you can attract the customers that are most likely to buy your product.
High-demand products
The next key is selling products that are in high demand and that are likely to remain popular. Almost all products are sellable, but they might not be as necessary or as likely to be purchased as other products. Selling items that lots of people need one of the quickest ways to succeed. In fact, many new online entrepreneurs choose to sell products entirely based on what they think will sell well.
You can find the products most likely to sell in your market by doing some research and looking at what your competition has done. This can give you a good idea of the direction you should be heading with your new store.
Marketing
Aggressive marketing is the third key to success when you are planning on starting an online store. A digital store needs digital marketing, otherwise you won’t succeed. Setting targeted ads is an excellent way to get good traffic to your site and convert customers. Both Facebook and Google offer solutions that allow you to advertise to the perfect demographic of people.
You will also want to heavily invest in making sure that you build your social networks and that you spend time promoting your business on social media platforms. Facebook, Instagram, and LinkedIn are all good places to start when you want to build a community around your business or your products.
In summary
Starting a new Shopify store in 2020 doesn’t have to be difficult. In fact, this can be the perfect time to look into reaching new people and making some money. Just make sure that you keep in mind that you will need to build an audience and know which products are popular on the market.
