Well that’s the Tiktok. Sometimes you have to get out of the routine and integrate into other generations to discover new worlds and unknown realities. After a week in charge of my nephews of 7 and 11 years old, we discovered a social network, which we had already heard about, but had never stopped to understand. Tiktok App. So, driven by an overriding curiosity, we have been researching its creation, use, community and possibilities for business.
- The data that Tiktok App has generated in 2018 is truly overwhelming. The most downloaded application worldwide in the Apple Store in the first quarter of 2018 with 45.8 million downloads, contrasting with the 33.8 and 35.3 million of WhatsApp and YouTube. Tiktok App has also been ranked sixth in global mobile downloads, although it has not been able to climb to the top 10 of the Play Store.
The company behind the successful app is Bytedance (same company that bought Musical.ly for $ 1 billion in November 2017). The objective of this merger was none other than to create a global and unified user experience under the Tiktok App. Two of the short video networks most used by the youth sector come together to, through a unique and aesthetic interface, dominate this market, offering a simple, attractive and highly personalized visual experience. You can have the best Tiktok views for the views and have the best recognition.
But what exactly is Tiktok App?
The first name he had was Douyin or “shake the music”. Hence is the nature of this social network. Share small music clips. On his landing in the west, it is when he adopts the name of Tiktok. Its creation is practically the same as Musical.ly, the first app of this type to be released.
The hook?
Create and upload 15 second music video selfies with multiple effects. Some Artificial Intelligence features are also appreciated, and it includes original and easy-to-use special effects so that everyone can shoot fun videos without having to be a subject matter expert. An example of a Tiktok video would be:
What can you do with Tiktok?
Recording yourself while dancing or playback with background music is the great motivation that Tiktok App offers to its community. Of course by means of a very varied cast of tools that converts the musical videoselfie into a unique and non-transferable contribution to the world of music.
On the timeline you can watch the popular videos of people you follow, scrolling like the timelines of any social network. You can also access a section “explore”, where you can see what users you do not follow are recording and go into hashtags of your interest and participate in them . Within a video, which you will see in full screen, you can click on different options, such as the “like”, “comment” or “share” video clip. You can also have access to a chat and, of course, to your profile page, very similar to Instagram, where you’re data and a feed of all your recorded video clips appear. Click here for TikTok Ads – How to start advertising on TikTok?
