If your business has lasted in the game without a website, you might think that there’s no need for having one. The truth is that there’s no better or more important time to invest in a business website. There’s so much that a site has to offer for small business, especially as a carpenter. Additionally, the benefits of a website increase value each year exponentially, as is with the internet.
Because you’ve been doing seemingly well without a carpenters website, you might not be convinced that you need one. If that’s the case, you’ll want to read through the following benefits a website for carpenters can provide for you.
· A business website gives you a professional look
There’s over 80% of consumers who put their trust in a business with a website. In fact, they believe that sites make a company more credible than those with only social media pages. As a carpenter, your website is the perfect place to show off your credentials – professional certifications or awards that your business has. With a business website, you can also create a branded email address, like peterscarpentry@yoursite.com.au. Having this will add a level of expertise to anyone who corresponds with you; unlike when you’ve been using your personal email to conduct business.
· You can attract more customers through Google
If you’re happy with the size of your business, you’ll want to increase your customer turnover with a website. If you really wish to continue successfully, you need more people knocking on your doors and the best way to do so is by being visible on Google.
With a well-optimised website, worked on by a professional digital marketing agency, you can increase your ability to ranking higher on search engines, and this will help gain a steady stream of traffic to your website. Professional website designers, developers and SEO experts can work on finding the ideal search terms and keywords that online users type into Google to find your business – resulting in new customers.
· You’ll be able to showcase your offering fully
People who already know your business may be familiar with your offerings. But what about those who’ve never heard of you? A website can help you show potential clients what they can get from working with you. All you need to do is display high-quality images and videos of work you’ve done, and what you’re currently working on. If you want added value from your website, you can create a series of beginners DIY videos for carpentry enthusiasts and place them on your site.
With beautiful website design and 3D images, you can also give people a feel of what it’s like entering your physical location. After all, all carpenters’ brands are tied to “feeling”. Additionally, you can publish important information on your products on your website like the latest techniques and advantages on a particular type of wood.
· Post and display reviews and testimonials on your website
Uploading the best reviews and testimonials on your website is a great way of showing social proof. Whether it’s personal customers’ testimonials, visitors will have a sense of your capabilities and evidence of the quality of your work.
The secondary purpose of publishing your reviews and testimonials is that it helps you create a permanent archive. What this essentially means is that should any third-party review site shut down for whatever reason, you’ll have access to the best things people have said about your carpentry business.
· Websites allow people to contact you directly
Potential and new customers find it convenient when they can get a hold of you, so placing your contact details on your website will help them do just that. Your contact information can be placed on headers or the footer of your website. And if you have more than one location, you can include those locations too to help people find you near them. A professional website builder can also create a contact form which allows your business from email spam.
· Integrate your website with Google Maps
You can embed maps directly into your website’s content which makes it easier for your carpenter’s website to be found. Having a map embedded on your site, the home page, for example, helps with people who aren’t in your location often find you.
There are many more benefits of having a carpenter website, and each perk has a place in every business. If you want more business and recognition online and in your industry, we can help you. At Tradie Web Guys, we’re in the business of helping all business sizes take advantage of online marketing to boost their potential. When you’re ready to speak to us about your needs, don’t hesitate to call us.
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