You’ve now sufficiently expanded your email list. It’s time to get familiar with email address verification so you can maintain a clean list, increase deliverability, and lower your bounce rate.
After creating your lead list, email verification is one of the most crucial phases in email marketing. This is the reason this entire post is focused on email verification and the reasons you shouldn’t ignore it. Know more about email checker free
Email verification: What is it?
I wish you could have known how much time and work it took me to determine the precise distinction between the two.
Verification and validation are terms that are commonly used synonymously online, in blogs, and on websites; the proper meaning, however, is a little more specific.
Email verification is the process of confirming that an email address is legitimate and exists. An email that can accept messages from other senders is considered genuine. Every email verifier—bulk or single—completes the verification procedure in many phases. The most popular ones are the email address ping, catch-all, and Syntax, domain, and MX record checks.
The outcome of the user-provided email verification process is email validation. An email receives one of the following email verification statuses based on the outcome: “valid,” “invalid,” and “unverifiable”. Validation may occasionally include verifying the lead’s source or any extra information sent with the email.
How to confirm an email address in four simple steps
There are several methods available for determining if an email is legitimate; some are more efficient than others, and others can be more practical if you just need to verify a small number of emails.
Approach 1: Test email sent to the address
Although this strategy is the simplest, we advise against using it if you have a large number of emails to review. Emails sent to fictitious or invalid email addresses will be returned with an error message stating that the address could not be discovered or that your letter was not delivered.
Approach 2: Use Google to look up the address
Naturally, this technique cannot reveal whether an email address is phoney, but it may indicate whether it is legitimate. These days, people post mentions of their email addresses on all online platforms, including social media and websites. This approach could be useful for you if you just need to verify a small number of email addresses because it won’t harm the reputation of your domain.
Approach 3: Ping the server
Pinging the mail server and using tools, you may find out if the address is legitimate. But take caution—despite its high accuracy, this procedure is laborious and dangerous for your infrastructure.
Approach 4: Employ an email verifier
With only a few clicks, email verification software can verify email addresses, making it the most efficient way to determine if they are real. Email checkers are all fairly simple to use, albeit they vary somewhat in terms of functionality and the number of email addresses you may validate each month.
