In various business activities, you will find many conditions that arise, that cannot be controlled. Moreover, these are related to business intelligence data. The data must be analysed appropriately, so that it can ultimately assist in the decision-making process.
Remember, decision making in business is not done randomly. Everything must be done with data that supports your decision. Here, you need the presence of data visualization that can help make the analysis easier.
- Unstructured decisions are, namely decisions in providing assessment, evaluation, and insight to solve problems. Each of these decisions is something new, important, and not routine, and there are no procedures that are well understood or agreed to make it.
- Structured decisions, i.e. decisions that are reversed in nature from unstructured decisions. It is repetitive and routine and involves definite procedures for handling it so that they do not need to be treated every time as if they are new.
- Semi-structured decisions are decisions that have elements of both types of decisions and are semi-structured, where only a portion of the problem has clear answers given by accepted procedures.
Decision Making in the Real World
Decision support systems can result in better decision making by managers and employees, above the average company ROI, and even higher profitability. However, information systems cannot improve all types of decisions that exist in an organization.
4 different stages in decision making:
- Intelligence consists of finding, identifying, and understanding problems that occur in organizations – why there are problems, where, and their impact on the company.]
- Design involves identifying and exploring various solutions to problems.
- Choice consists of choosing alternative solutions.
- Implementation involves making alternative work options and continuously monitoring how well the solution works.
Then, how can the data visualization services method help in the process of analysis and decision making? There are 3 main reasons that can be the basis of the statement, namely:
- Integrating lots of data
The first reason is that data visualization can integrate various data at one time. With a visual display of various data in one place, you can see the correlation between each data.
In a survey conducted by one of the leading groups, a company manager could obtain relevant information 28% more effectively when using data visualization. The more interesting the data visualization, the more relevant the information obtained.
- Helps find a clear correlation between each business operation
Data visualization is also able to help a manager see the overall pattern of business operations and performance. You can see how the correlation between daily tasks and the company’s long-term performance. Not only that, but you can also compare the latest performance with older data. From this comparison, the analysis can be done better.
- Help find business trends
Finally, data visualization can help you see overall company performance trends. With a simpler delivery of data, you can also predict how trends will occur in the future.
Then, how to visually display data more interestingly and get the benefits? Moreover, a company’s business intelligence data is not small in number and can come from various sources.
Today’s technological sophistication makes it easy to create visual data, including business intelligence data. Indium Software has experts in big data integration and analytics tools, and they can help display data visually (data in various forms) and attractively in the form of graphs or tables.
Who Uses Business Intelligence and Business Analytics?
Predictive analysis is being built into the main application for daily decision making by all types of employees, especially in finance and marketing. By presenting data in a visual form, data visualization tools help users see patterns and relationships in large amounts of data that would be difficult to see if the data were presented as a traditional text list. Geographic information systems (GIS) help decision makers visualize problems that require knowledge of the geographical distribution of people or other resources. Business intelligence systems are also used in the public sector. The Interactive Session on Organizations illustrates the steps in school districts to measure and analyse student performance data to make better decisions about how to allocate resources to improve student and teacher performance.
2 ways – Adopting BI and BA capabilities for organizations:
- Hardware companies (IBM, HP, and now Oracle, which owns Sun Microsystems) want to sell your company’s integrated hardware / hardware solutions which tend to run only on their hardware (integrated solutions). This is called “one stop shopping.”
- Software companies (SAP, SAS, and Microsoft) encourage companies to implement the “best of breed” software and run on whatever machine they want. In this strategy, you implement the best database and data warehouse solutions, and choose the best business intelligence and analysis package from Indium Software or any vendor that you believe is best.
“Utilize Data Visualization for a Better Quality of Decision Making – Data visualization is one method to control situations that are difficult to control”
