1. Amazon PPC ADS
Amazon Pay-Per-Click, more commonly known as Amazon PPC, is an advertising platform for the Amazon marketplace. Just like any other ad campaign, it is a great opportunity to boost your sales on Amazon. Not only this, but it can also help you increase your organic rankings, improve your sales history, and drive in more conversions. Sounds great, isn’t it?
Well, it is absolutely fair to say that Amazon PPC is nothing short of a blessing for Amazon sellers. The internet is full of countless stories of people who have supercharged their sales by successfully running ad campaigns on the marketplace. However, it is important to note that Amazon PPC campaigns, in many ways, is like a double-edged sword – if it isn’t managed properly, then it can eat into your margins without delivering any results.
For this reason, it is crucial to follow Amazon PPC best strategies. Yes, we understand that it may take some time to get a hang of it but once you familiarise yourself with key concepts, then everything from that point on will be a smooth ride. To help you in this endeavour, we have prepared this helpful blog for best Amazon PPC practices.
Broadly speaking, it is possible to break down running an Amazon PPC campaign into four key parts –
- Calculating your advertising cost of sales (ACoS)
- Identifying the top keywords that you want to target
- Running Automatic and Manual Campaigns
- Reviewing and optimizing your campaigns for better results
2. Amazon ACos Calculation
Before running an ad campaign, the first thing that you want to do is figure out how much you can afford to spend on advertising. In other words, you need to calculate your ACoS, which is essentially the price you are paying for every conversion. As a rule of thumb, we recommend an ACoS of less than 33%. Anything beyond this number may seriously impact your margins.
3. Amazon Keyword Research For PPC
The second thing that you need to do is identify top performing keywords for the product that you are planning to sell on Amazon. These will be the keywords that the customers are going to search for. Your end goal here is to ensure that your ads are triggered for these keywords.
Once you have identified that, you will have to use these keywords to start a Manual and Automatic Campaign on Amazon.
Of course, your job doesn’t end here. The last bit is the optimizing part and this is equally important as any other step. After all, you want to review your campaign and see what’s working and what isn’t.
Based on the data you get, you will then have to optimize your campaign further for best results. Needless to mention, Amazon PPC optimization is an iterative process – one that becomes easier with an Amazon Pay-Per-Click tool.
Now, if we are to consider all of it as a whole, it may appear to be a bit overwhelming. There are so many steps to it and so many important data points to track.
If we try to manage and organize all of it on the Amazon Seller Central dashboard, then it is quite likely that we will end up getting a bit flustered. Amazon PPC management is a daunting task for many sellers but there is a way out of it.
It is more than possible to draw valuable insights from your Amazon PPC campaigns without opening 10 different tabs. At SellerApp, we offer this service, along with a bunch of other tools to help you boost your sales on Amazon.
