Time spent on the internet has steadily been on the rise from the year 2012 to the year 2017. Last year the average number of minutes a global internet user utilizes surfing social networks was 135 minutes and increase of 9 minutes compared to the 126 minutes in 2016. Facebook tops the ranks in terms of active users totaling to a cool 1.86 billion as per 2016. Apart from Facebook, there are other popular social media platforms that have decent numbers in terms of active users. They include Twitter, Instagram, Sina, Weibo, WeChat and many others. From a business perspective, what do these trends mean? This development has triggered a new element in terms of marketing known as digital marketing. For digital marketing to be effective you need to in cooperate various Cardinal Digital Marketing SEO techniques or employ experienced online marketers the likes of SEO Company in Atlanta. This article an eye-opener aimed at explaining benefits derived from SEO Atlanta.
Increases brand awareness
Customers vary in terms of taste and preference, what makes you tickle does not necessarily work for me. Branding is what most customers use to identify or establish goods and services he/she is likely to purchase depending on how the company in question relates to its audience. Google is the leading search engine that’s mostly used with a total of 3.5 billion searches performed each day. How do Atlanta SEO services increase brand awareness? The main aim of SEO is to attract online users to a particular site. This is achieved through the use of keywords and posting great content that will entice a certain group depending on your target customer. If a website has been optimized it stands a higher chance of appearing high up in the results produced by a search engine. When this trend repeats each time a search on a topic is done, the user will begin familiarizing with the goods and services offered on your website thus identifying you as a brand.
Gain exposure to a new market
The web and social media platforms are full of people who are generally referred to as the online community or social media community. This community is like any other that exists and they do have wants and needs that need to be sorted out. From a business point of view, where there are people there is an opportunity. Nowadays people have changed in the way they look for information when they want to access goods or services. A search is a powerful tool utilized for this purpose. Enterprises that have optimized their website stand a chance of winning these customers compared to a site that does not use Cardinal Digital Marketing SEO.
Influences purchasing decision
As elaborately explained earlier, customers are increasingly using search engines to find relevant information when. With content that is enriched with facts, Atlanta SEO or any other digital marketing company is able to influence your desired audience through different techniques to make a purchase. With Cardinal Digital Marketing, branding is the defining factor.
