If you are offering products or services, there will be people who are searching for your business. You may be receiving hundreds of thousands of website visitors every week. In an age where people use smartphones to find almost all the information they need, it helps to make it easier for them to find where your business is located. It pays to integrate the location based services into your website or web application.
Let Your Customers Find Your Business
Integrating a map into your website helps your visitors get a visual representation of where your business is located. You may have multiple stores and a map allows them to find the nearest store without having to use a search engine or a directory.
Easier Navigation
Most importantly, integrating a Map API into your web application can make it easier for your targeted audience to find your business. The interactive map can easily help them navigate the routes to find your nearest store. It takes just a few clicks for them to check one or more routes from their current location to your nearest store.
It is far better to give them the exact location on a map instead of telling them the entire address. This helps save everyone’s time.
Creates a Positive Impression
When your visitors see that your business is clearly located on a map, it helps create a positive impression about you. The display of a business on a map along with the name and description has a unique impact on the target audience.
It also adds credibility to your business. When someone sees your store locations near them, they already feel confident about your brand. Thus, integration of a service like store locator to your website or application also increases your chances of turning your visitors into customers.
Increased Foot traffic
It is highly likely that a significant percentage of your prospects never knew that they have your store located near them. In including a map on your website with all your brick & mortar stores marked on it, you are taking a big leap towards making your business visible to a larger audience.
When someone visits your website or uses your app, it means they are already interested in what you have to offer. If they can locate a store close to them, they would be encouraged to visit for more information. Thus, integrating Map into your website can help boost your foot traffic.
Maps & Traffic Benefits
The Map APIs adds meaning and effectiveness to overall user experience (UX) on your website and applications. The APIs are powered by the latest location data and comprehensive map coverage of India. The mapping experience isn’t just limited to the outdoors. It can also be created for indoor settings. So if it is about consumers finding your store inside a huge mall, don’t worry about it.
When you integrate a Location API into your website or application, you are making an investment in growing your business. It helps drive more foot traffic to your stores and boosts your revenues.
Author Bio:
Poonam believes that the way your company uses technology has a huge impact on your bottom-line. As an entrepreneur, she claims that Map API integration has become more important for a business’ success and suggest MapmyIndia APIs for the same.
