Your website acts as a front door to your business. It needs to have a personality to attract people. Therefore, you need to make sure all of the aspects of your websites are well taken care of. People spend a big chunk of their time on the internet hopping from one website to another to inquire about various services , purchase products, and much more. Thus, if you wish to make an impact on the traffic with your website design, it has to be powerful and engaging.
Just creating a website is not enough; it needs to engage the users in order to get their attention and response. A beautifully designed website with an excellent User Interface is essential to boost its presence on the search engines.
That said, let’s take a look at a few factors that help make a powerful and engaging website.
Keep It Simple
Google is a big fan of simplicity, so if you want to earn a good Google PageRank score over time, yours should be too. That’s because the simpler your layout, the faster people will be able to load your site, and that in turn affects your ability to rank. High-quality content matters, of course, but when it comes down to design, keep it simple yet enticing. A simple website does not always mean it has to be boring.
Color Combination
When it comes to website development, choosing the right colors is as important as many other factors that help make a powerful website. Choose a color scheme for your website that is both easy-on-the-eye and appropriately represents your company’s brand identity.
Use CTA’s Wisely
What visitors finally make it to your website, what do you want them to do? Do you want them to fill up the contact form, buy products, sign up for your newsletter, or anything else? Ponder upon the CTA (call-to-action) and use them in a way that makes them clearly visible and stand out from anything else around. Since your goal is to let them hit those CTA buttons, make sure they are short, direct, and clearly visible.
White Space
White space or blank space is the area of a page between elements. Done well, it can improve readability and create a clean layout that causes visitors to your website to focus on the important content. Best of all, these white spaces provide a way for separating the features and ideas users can easily recognize what exactly you want them to see.
Conclusion —
All in all, for coming up with powerful and engaging websites, you don’t need to install premium plug-ins, paid themes, or anything like that. Simple and user-friendly works as well.
In case you’re completely clueless about how to create a website and have been looking for awebsite design and development company in India, we at “Brightara Media” will be more than happy to help. Under our aegis, you’re sure to have an immensely appealing yet powerful and engaging website that can leave anyone awestruck.
Get in touch today!
