Many are saying that press release service is a thing from the past. Today, people think that a Facebook post or a 280-character tweet is all you need to announce something about your company. Fortunately, that is very far from the truth. Press releases have evolved to adapt on how most people receive information in the first place.
Rest assured that this type of digital marketing technique remains the go-to source of information for media companies. Is your business in need of a reliable campaign that boosts brand visibility and online presence? Let Web 2.0 Ranker guide you to the amazing world of press release service.
Press Release in a Nutshell
Press releases are news articles that contain facts or announcements related to your company. It can about anything – whether you plan to expand your business, introduce a new service or a company event that has to be publicized. Before the internet age, press releases were sent to news and media outlets for broader coverage. Now that people rely on the web more than ever, the need for conventional press releases declined. This is when most people wrote off press release service as outdated and irrelevant.
Now this begs the question, do you still need a press release service to enhance your brand image?
Are Press Releases Still Relevant?
The short answer is yes. Press release services, along with other digital marketing techniques such as Google My Business SEO and optimization thrive as SEO companies learned to hurdle the challenge of incorporating these in the social media age. Today, a press release no longer assumes that only media outlets will pick up their story. The internet has given business greater chances of exposure to the readers once they hired the right digital marketing agency to do the job.
Press releases today are becoming more and more journalistic, making these easier to be picked up by news agencies. It is not entirely surprising that news reports use these articles on verbatim, an opposite of what was practiced years ago. Unlike Facebook posts, press releases have more credence since these are written in a journalistic style. These are not also overly promotional but still give a subtle call to action about consuming your products or services.
What Makes a Good Press Release?
As we enter the digital age, press releases have also become more interactive. These now feature images, videos and links that boost the overall message of the article. We say the age of internet even made press release a better platform for marketing your services without the obvious sales pitch. However, people can still distinguish a good press release service from a bad one.
Given our busy lifestyle, articles that grab the readers immediately and are straight to the point are not enough anymore. The right internet marketing is also considered if you want your brand to be more relevant in search engine rankings. People need to know that your articles exist anyway.
We Write, You Reap Benefits
Press releases will continue to remain relevant as long as these adapt to the changing platform in the internet. Trust us in writing relevant and newsworthy information about your company!
