When a local small business first gets started, the focus may be still to develop its first product for its target audience. What comes immediately is for the owner to figure out how to get its first group of customers. Developing a website and having it launched is one thing. But how does the owner actually bring visitors to the website? The good thing is that there is this best free traffic sources guide where there are a couple of hundred websites or sources he could put his marketing effort on to getting his target customers. Besides being able to target audience much more accurately and find them quicker, digital marketing lets you reach your target audience in a way that is both cost-effective and measurable. Let us look at the benefits:
- The ability to interact with your prospect leads or potential customers. On its way, you can even learn exactly what they are looking for – This gives you a very important signal of the products they want to buy (hopefully from you).
- The ability to reach a global marketplace – Even when your business right now is only focusing on a single local market which may be Taiwan, Singapore, Japan, or Vietnam. But eventually one day you may put up a strategy to go abroad. Traffic source platforms such as Facebook, Google, etc are global, and they have a lot of international users from many different regions.
- You will save budget because your business will reach more customers for less money than traditional marketing channels.
- You may have found out about the products your audience want to buy, but to go one step further, you will get to know your audience and let them to know you personally. This regular communication will only help you to create brand loyalty for your audience.
- A big part of digital marketing is still about technology. This lets you do things that traditional marketing cannot do. You can track audience or customer responses of each of your marketing campaign, almost in real time.
Now with the digital marketing (or internet marketing) plan properly set up and executed with a proved framework, the local business owner can gradually phase out to most of the traditional forms of advertising, which includes print ads and coupon mailers. When comparing to the new ways of marketing channels, the traditional ones seem heavy to lift for anyone, and they would eventually obtain relatively low return on investment. That is not any business owner would desire.
The next stage for you to follow up is to scale from what you have already achieved with your existing digital marketing execution. If you are lucky enough, you may study from the methods of one of the growth hacking experts. Copy their methods and grow hack your business from there to the next level. You will probably have to make an entire content marketing strategy which must be followed up with highly effective execution.
