Press Releases, being the primary tools of making grand announcements, have undergone terrific evolution, something that’s responsible for their versatility today. Nowadays, when it comes to scoring big with Press Releases, a superb content writer isn’t enough to attract the attention of reputable media houses and journalists. Ultra-creative and agile campaigns and proven PR strategies are part of the game.
According to Mr. Thapa from NewswireNEXT.com: Mostly, the primary goal of PR professionals is to establish strong rapport and positive reputation on behalf of the company. And as they use the Press Release to announce a new product, service or event, the same article helps establish the excellent image. This is an excellent way of ‘hitting two birds with one stone,’ especially when one incorporates some SEO into the whole campaign.
But today, we’re going to look at something different, but a lot exciting – how you can earn valuable backlinks using Press Releases.
- Choose The Right Keywords when creating your Press Releases
At a period when SEO reigns supreme, there’s no better way to get immersed in it than using profitable keywords on your Press Release too. Avoid a mistake that all public relations professionals hate; using a single keyword throughout the post. Instead, choose several strong keywords, especially those who can easily be used by those surfing the web.
Spend some time researching the best, most befitting keywords to us. There are a couple of Keyword analysis tools, including Ahrefs and they’ll undoubtedly come in handy. Once you have a full list, craft your Press Release and use all your keywords sparingly.
- Add Strong Reference Links – From Credible Sources
You shouldn’t create a huge block of text without a single hyperlink. To give your Releases credibility and more authority, add links that point to authoritative statistics, quotes or tools and contextualize the reference links. At least five hyperlinks all over the copy, with one leading to your own Website, is enough. Says Roger from Ed Cal Media Agency.
- Use Industry Influencers and Bloggers to your advantage
There’s a whole world of resources to tap into in the vast “blogosphere” and use for the success of your Press Release. A blogger or a YouTube, for instance, will gladly accept your Press Release since it’s like giving them a free idea on what to write or vlog about.
But the rule of thumb here is to choose an online influencer that aligns with your audience. For a start, check out Ninja Outreach where you can find and export contacts in form of CSV files to your email marketing campaign. Hunter.io is for you if you are eager to get free emails from social media profiles, and you merely have to download the plugin.
- Distributing your Press Releases
At this stage, distribution should follow the same, old tradition whereby you choose authority media outlets, influencers, reporters, journalists, and newspapers. Newswire websites do a decent job, but you should come up with a list of free distribution sites before giving the paid ones a shot!
- Important: make your Press Release accessible on your website
Sadly, this is the most ignored tactic.
While designing your website, dedicate a portion of it to cover essential items under what you could call Newsroom, Press Room, or Media page. This will allow the site’s visitors free access to the latest news and even get to download your Press Release.
