Business conventions happen throughout the year, but the spring and summer bring great weather for a lot of the more entertainment and media-oriented conventions. The entertainment side usually comes with a lot of deep pockets ready to spend.
Whether you’re part of a tech show, a gaming convention, and anime convention, or trying to catch the eye of fresh college grads between their partying (or economic panic) hours, a few of these marketing and display concepts can help you bridge the gap between digital, print, and other physical ways of getting convention attention.
Let Someone Else Make Your Flyer
A good flyer depends on proper marketing and getting to the target audience at the right time.
A bad flyer is laughed at, and may make your product or service look cheap.
One of the biggest mistakes that growing businesses, organizations, and events make is putting out bad advertisement material. The temptation is understandable; why spend money on something when you can do it yourself?
What many people don’t understand is that they can’t do it on their own. Define “it”, and you’ll discover that a good flyer is far more than some words and pictures on paper. People whole lack a marketing, advertising, or graphic design background don’t understand a few fundamentals of how flyers work and what they’re designed to do.
A flyer has to grab the person’s attention, give the person a reason to read, and give the right information before they get bored or frustrated. If someone makes their own flyer and people either toss it aside or mock it, the marketing attempt has failed on multiple fronts.
A professional printing company (such as Biltmore Pro Print digital printing Phoenix)–paired with a graphic design professional–can tailor a flyer, pamphlet, or insert design that can suit your needs with a much greater level of professional and creative flair.
You may be spending more money, but many self-made flyers become total wastes of money. It’s a better return on investment (ROI).
Manuals, Guides, And Other Reading Material
Many conventions need to hand out informational guides that the user will likely read. In this case, you’re not specifically trying to advertise–but marketing can still be affected if the user loves or hates the experience.
Many media conventions have multiple booths and experiences that are hard to put into a specific style on short notice. Some panel titles may be too long, or timeslots for certain panels may throw off your schedule style.
The guide still has to come together somehow, and an event organizer doesn’t have time to learn years of writing design and organization in a few weeks. More power to you if you tried and succeeded, but your time is better spent enhancing and learning other aspects of the convention while saving the other learning for the off season.
A printing company can handle both the large volume printing of your guides and the design of your charts. Give the printing company advanced notice, discuss a few templates, and simply submit any changes that you have later.
If you need to pencil in changes after printing, the company can even help you with suggestions on how to correct the changes. Companies such as Biltmore Pro Print digital printing Phoenix can help, so contact a printing professional now and be sure to discuss everything from design to late changes.
