Regarding the choice of your fonts, you must take into account your field of activity as well as your target, to use a suitable typography. It goes without saying; a butcher will not communicate with the same police as a high-tech startup. If you work in a “traditional” market such as consulting, real estate, legal it is better to favor conventional policies. On the other hand, if your business is in a more artistic field, you can dare to use typographical games. Do not hesitate to take inspiration from current trends in typography. The roadmap PowerPoint template is essential there.
- For example, the “Lobster” typo is widely used for “street food” because it is vintage and stimulates appetite. If you want a handwritten type female font, the “Amatic “has its effect. Simpler and in a minimalist spirit, the “Bebas Neue” is also very popular because it is trendy and creative.
- Red is the color of choice in the food sector because it stimulates hunger but also in mass distribution and the media because it has a strong impact on attention.
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Orange is the color of entertainment because it conveys sociability and accessibility, it is also a flagship color for the field of mobility such as the Easy Jet logo or even for that of sport because orange is energetic.
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Yellow is the favorite color in the energy and transportation sector. It is an optimistic, creative and visionary color.
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Green is the color of those involved in ecology and health. Indeed, green conveys a feeling of well-being and is often associated with ecological signs.
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Blue is particularly suitable for travel companies, banks, insurance and the high-tech sector. It is a reassuring color that evokes reliability and is ingenious.
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Purple is the color of choice for the school sector and everything related to art and culture. It is the favorite color of dreamers.
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Pink is often used in the childhood sector, cosmetics and pastry. It is a playful color which also evokes femininity and softness.
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Gray is the color of finance, automotive and technology. Classic, gray conveys neutrality and perseverance.
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Black is widely used in luxury, the arts and high-tech. It is an elegant, mysterious and determined color.
Typography Board, freelance graphic designer
In general, serigraphic typographies express tradition and seriousness. They are nevertheless one of the great creative trends of the year and mark their comeback, both on the web and in print. Sans Serif fonts are more modern and digital. Fancy fonts have a decorative function, especially for titles. Finally, handwritten fonts are used to express feelings and creativity.
