Social listening is an increasingly vital part of executing a multichannel marketing strategy. Consumers tend to use the channels that they enjoy most and stay loyal over time. Companies that want to do business with these people must deploy resources to every social network.
Much of the posting on a network is not relevant to a brand or business. That’s why social listening makes such an impact. It’s the use of technology to listen for mentions that pertain specifically to your company.
Unleash the Benefits of Proactive Social Monitoring
Social listening goes further than merely monitoring conversations online. It also segments and analyses them across the broadest spectrum of social networks.
Social listening captures a few crucial metrics.
- Listening measures the current state of brand sentiment.
- The process is also useful for measuring how effective social media campaigns are across each network.
- The process also, with enough fine-tuning, helps determine what content to create for each audience.
Many companies are finding success using social listening to find new leads. The people talking about a brand are generally the hottest prospects.
Listening Opens up Greater Avenues of Communication
Social listening goes as far as businesses need it to provide many benefits. Most companies are interested in what others are saying about them, but the ones who go a step further can help craft narratives that their audience truly wants to hear. That’s a proactive method to build a more excellent following based on new followers and customers.
Social networks have become a mainstay for the average consumer. Customers now spend large portions of their day on their favorite sites and apps.
Because of this move to social, brands have no choice but to follow their customer’s lead. Setting up listeners gives your organization the upper hand when it comes to dealing with a digital conversation. You won’t suffer a blindsiding from lousy publicity because you’ll be well aware of sentiment.
However, the strategy goes much further than being a defensive one. Consider NetBase and its features. They have a way to segment “feel-alike” users. Those are people who share interests and passions with your most involved followers. Emotions remain the backbone of social sharing, so appealing to the group’s feelings is a way to find even more engagement.
NetBase Simplifies the Process of Having a Winning Social Strategy
NetBase also helps companies discover which channels their users are most active on daily. It’s not always the network that one expects, that’s why it pays to use technology to measure accurately. Brands also discover which topics are most attractive to their audience and which pieces get the most engagement. That makes planning on content creation less challenging and more intuitive. Giving people the custom content they want is a surefire way to have popular shares.
NetBase also identifies who the Influencers and Advocates are for every brand. That way, the social manager knows who drives the most engagement. Using the system and internal strategies turns it into a trivial matter to identify people who are willing to help spread the word.
Social media remains the primary battlefield online for consumers. Fans of companies are the ones who help them achieve blockbuster success, and sharing is a way to do it.
Social strategies continue to evolve as consumers become savvy. Listening to them and hearing what they say will always remain a way to win more customers. Thankfully, technology like NetBase simplifies the process significantly. There’s no reason to blindly share or create content when it’s easy to craft the ideal pieces. Use the technology that helps leading brands embrace their social sides.
