Today there is an increase in the mobile device users who access the internet which has exceeded PC users. The ad tech industry also responds to this change, so with this, there has been an increase in the largest mobile ad networks. Some of the ad networks are very selective about publishers and quality in the network. The mobile ad network is a platform where the app developers who are known as publishers can sell the ad space and the advertisers can buy those ad spaces.
What Is A Mobile Ad Network?
A mobile ad network provides the platform to the app developers who want to grow or monetize their apps. These mobile ad networks are a marketplace for sell and buy for the various ad spots. The developers of the app get benefitted from the mobile ad networks. On their mobile, they already have the target audience, so the ad viewers will not have to switch the mediums for installing any new app. The end goal is monetization and these are no exception to the mobile app ad networks. A lot of app developers have been successful whether it is e-commerce channel, fitness tracker, casual games, or more.
How Do They Work?
The advertisers and publishers are connected with the mobile ad network for matching the inventory of the suppliers with the demand of the advertiser. The inventory of the unsold ads gets pooled by the mobile ad network from the publishers and then it is sold to the advertisers. The payment is done by the marketers to the publishers for advertising the brand on their mobile devices. Just like the other mediums, the logic is the same in designing for reaching a certain demographic that is based on when and where the advertisement will appear. So you need to find the best mobile ad networks.
What Are The Different Mobile Ad Formats?
You have alternatives in the biggest mobile ad networks and also in the campaign types.
- Banner – it is a classic, animated image and old ad format which is placed in the app interface.
- Institutional advertising – this ad form is a full screen that blocks the other content of the host apps.
- Video advertising- this ad format is growing and this is the future of mobile advertising. This is also more dynamic than various other formats which can help in easily conveying the message.
These mobile ad formats are really helpful for all businesses.
