I think we can all agree. Link building is not the simplest SEO method to understand.
If you have not bookmarked this page yet then do it now. Download it, screenshot it, make notes of it, or do anything you need to do to memorize its contents because this guide has now become your link structure bible.
Let’s begin off by getting the boring which, what, where, when, and why things out of the way.
What Is Link Building?
Firstly, let’s break things down, starting with links. I’m not going to question your intelligence. However, not everybody understands what a link is so the term link structure will send you into a whirlwind before we have even begun.
A link is what users can follow to go from one page to another. Links utilized by an online search engine such as Google. Google will evaluate the material on a page to identify two essential things– authority and importance (we’ll enter that later).
‘ Link building’ is the procedure of getting other websites to connect to your site. SEO professionals, entrepreneur, bloggers, and other website owners invest a lot of time, effort, and money on their link structure projects. To develop their website’s authority so they can rank higher for their wanted search terms. Others consider services like earnfreebacklinks.com to automate the process.
Following the Google Penguin upgrade, Google emphasized the value of link building in SEO by making it among its leading three ranking elements. It sent SEO-ers all over the world into a craze as they tried to get their heads around Google’s 1996 PageRank algorithm.
It is crucial to keep in mind that Google’s Penguin upgrade is still penalizing the Darth Vaders of SEO work in black hat practices for purchasing spammy. Low-grade links as this update enforced quality over the amount within link building.
The more links that point to your website that are of worth (appropriate to your market, products/services and place), the higher your site’s authority will be– I know, it’s that easy.
We utilize a tool called Majestic to determine the number of backlinks and referring domains a domain has and, more notably, to inspect the authority of an area. Here’s an example of how Majestic works:
As you can see, we have a high Trust Circulation due to significance as the majority of our links are in the ‘computers/internet’ market. The importance is essential when link structure in 2018, so state bye-bye to black hat techniques of purchasing links!
How Do Hyperlinks Influence Search Engine Results?
Online search engine utilize links in 2 methods:
– To discover brand-new web pages
– To determine where a web page must rank in their search engine result
Search engines like Google use PageRank to determine the quality of a web page based on the variety of links pointing to it. More just recently, Google determines the context of those links to figure out how appropriate they are.
Remember One Rule:
The more QUALITY (not the amount) links indicating a web page, the higher authority of that page and the greater possibility it has of ranking.
