With so many different social media platforms, it’s now easier than it’s ever been to publicly make an ass of yourself.
Consider what happened to Roseanne.
Only a few months ago, ABC’s popular show, ‘Roseanne’, was undergoing a total renaissance.
Fed by a surge of 1980s nostalgia, the sitcom was having a magnificent comeback after being off the air for over 20 years.
Everything was going splendidly, until the star of the show, Roseanne Barr, posted some remarks on Twitter that offended quite a few people.
Denounced by the mainstream media and roasted all over the Internet, Barr saw one careless tweet destroy the show which bears her name.
ABC didn’t waste any time cancelling the show after she made the notorious tweet.
But this entire fiasco would have been avoided completely if she’d simply hired an expert to take care of her social media presence or at least give her advice on how to conduct herself on social media.
If there’s anything to be learned from this debacle, it’s how easy it is for people to ruin their reputation with something as simple as a post on Twitter.
And if you own a business, you definitely don’t want to end up in the situation Roseanne has put herself in.
That’s why having an effective social media marketing strategy and a professional to come up with that plan and take care of your presence on social media is so vital.
Why You Should Hire Experts to Handle Your Social Media Accounts
Perception Defines Your Presence
From the social media disaster Roseanne got herself into to Donald Trump’s infamous Twitter account, a lot of people have done more harm than good by taking care of their own social media.
Every single post, as harmless as it might seem, can either be a mine field or a gold mine.
Thus, many business owners will consider social media to be super risky and just try to avoid it completely.
But with the ridiculous number of people on social media (we’re talking billions here), and the advantages associated with these platforms, business owners cannot afford to not have some sort of social media presence.
According to a Clutch survey, 71 percent of small businesses are using some form of social media, and another survey from Clutch found that 52 percent of business owners said that social media has helped them to boost sales.
Therefore, it is imperative to be using social media to promote your business and, more importantly, to have a social media expert to take care of your presence and devise a social media marketing plan.
If you haven’t hired one, it’s tough to control how the public will perceive you, and any potential benefits can turn into disadvantages quicker than you can say ‘tweet’.
Show the World What You Have to Offer
Want to promote new services or merchandise? Releasing an upgrade for one of your existing products?
Have some breaking news that you just need to share with the world?
Effective social media marketing can include all these aspects.
And another important aspect is having a plan for damage control.
Monitoring all the conversations about your business on social media is not a small task, and it’s one that most business owners just don’t have time for.
Only a social media manager is going to have the expertise to monitor these conversations and ensure that the message your brand is sending remains on point by jumping into these discussions to set the record straight and protect your reputation.
And with a lot of people on social media expecting a company to reply in a matter of minutes, business owners cannot afford to gamble with their presence on social media.
Avoid Putting Your Foot in Your Mouth
If you’re still not convinced of the need to hire a professional to come up with a social media marketing plan, consider the spectacle that is old people on Facebook.
Surprisingly, there are a ton of elderly people who use social media, and the Internet ineptitude of this older generation has spawned seemingly endless hilarity.
A lot of these occurrences are actually pretty damn funny, but social media faux pas like confusing public and private comments, posting inappropriate images or sharing posts containing nothing but gibberish are blunders that business owners just can’t afford.
Other sins of social media include not posting frequently enough or posting too often, and though many individuals tend to do this, business owners need to consider the potential impact that mismanaged social media accounts can have on their company’s image.
Although a huge corporation, such as Microsoft, can quickly recuperate from a private post inadvertently made on a public account, the majority of businesses can’t get away with this sort of thing.
Nevertheless, an expert social media handler can schedule, compose and monitor every single post to make sure that the public only sees the best you have to offer.
Address the Right Audience
Science Daily reports that 90 percent of people on Instagram are 35 years old or younger.
Addressing that crucial age group could make or break your marketing efforts.
But unless you’re a seasoned social media manager, you probably wouldn’t know about things like this.
Hence, hiring an expert social media handler is something that will distinguish your brand’s social media presence from all the mismanaged accounts out there.
With the ever-growing popularity of social media, having an engaging, lively presence on these platforms is a deciding factor in whether your business will remain viable and continue to succeed.
And if you own a business, you can’t afford not to invest in the future of your company.
