Having the ability to outsource your content creation needs is a powerful resource that can be used to boost the reach and availability of your company. Not only does this allow you to increase the amount of client-facing work you take on, but it also ensures that your online elements never fall behind. With an expert, white-label team to support you at a fraction of the cost, you can benefit and grow your business far more effectively. When you have professional assets at your disposal, you can offer services to clients that would otherwise be unavailable or tend to a wider range of clients without falling behind on work. Read on to see some of the elements you may need or want to offer.
Highly-Linked Content
When looking at the different functions of text on your site, one of the key elements that ensure an optimised page is the linking between pages within site, and more importantly, from external sites pointing towards your pages. A backlink profile is Google’s oldest ranking signal and encompasses taking count of all the external hyperlinks pointing back to your site and using them to evaluate the authority of your pages. Ever since Google launched, backlinks have been at the core of its ranking algorithm and have remained one of the most powerful factors in the system. When you have external sites referring to your information, you are seen as far more valuable and more able to serve users’ needs.
Relevancy
While the algorithm relied solely on the appearance and analysis of keywords used within page content for a long time, in today’s version, there are far more delicate elements to consider. You need your information not only to be relevant but insightful and engaging. With relevant information and consistent updating, you can present a strong, more authoritative website. With updated content and design, there needs to be consistent growth and improvement on a site to remain relevant. When you have professionals working on this development, you can continuously provide insightful and meaningful content for you and your clients.
Length
Length is another important factor as it holds linking potential and keywords that help move your pages to the top of the SERPs. With optimised information at the right length, Google can see your pages as an ideal piece of information to serve that falls into the right parameters. With a range of lengths and formats suited to different types of writing, having insight from professionals in the best way to ensure you always stay up to date on the best practice. Whether writing for a simple landing page, a blog post or any other written elements, understanding the role length plays can make for a much more successful implementation process and result.
Exact Keyword Match
While Google has moved beyond exact-match keywords and can now understand relevancy beyond word strings, including your target keyword is still important. This ties into length as the amount and variations of keywords allowed within the content will be dictated often by the length. With limitations round applications, too many keywords or phrases can also be harmful to your page performance, seen as stuffing to circumvent the system. Professionals can tailor your text to hit all the right elements exactly.
Engagement
Engagement levels come into play in several ways when considering the authority of your pages. Having a high bounce back rate will hurt your performance, as will little time spent on your pages. When users only briefly visit your website, it is seen as less valuable and can often impede your rank higher. When users do not engage with your site, it can mean several things. However, it will count against you regardless. With expert services to support you, you can ensure that all written text is tailored to grab the attention of any visitor.
When you outsource content creation, you give your business a powerful resource to take on work under your name. Whether taking care of backlog or client work, we can give you the resources to focus on growing your business on a day to day basis. Contact us today to find out more.
