In the present world of Marketing, to sustain your business you need to implement various methods to promote your product or service. These methods are collectively known as Digital Marketing. The cost for Digital Marketing varies on the basis of if you want to do it yourself or get an agency to do it for you.
Digital Marketing agencies are companies that offer to provide various services to enhance your business online. Hiring these agencies usually cost from 3000$ to about 25000$ per month depending on the services they provide.
But as a businessman you need to be willing to invest in order to gain profit. In this case you would have to offer either time or money, or in some cases both. Well, if you invest more time you won’t have to invest that much money in comparison. It goes the same way around as well. Well let’s say hypothetically you invest more time than money. Digital Marketing consists of SEO, SEM, Social Media Marketing, Article writing, Email writing, PPC etc. So, if you spend time on stuff like Article and email writing which are free of cost you could gradually grow your business. But in the world of today that’s not enough. To successfully prosper in business it is vital for you stay along with the trends. As the main theme of Digital Marketing is promoting your service just writing emails won’t be enough. Given below are an estimation of how much other strategies of Digital Marketing might cost-
- SEO- Getting on the top list of the search results of the global audience can greatly influence your business. So how much should you spend on SEO? If you hire a local top class agency you would have to pay about 500$ per month. On the other hand, if you hire a national or international agency it would cost about 2500$ to 5000$ per month. But if you are low on budget it won’t hurt to try the trial packages that some agencies offer.
- PPC- Did you ever notice while roaming around the internet there are some ads like banners and when you click on them they redirect you to another website. Well, these are ads by PPC or pay per click. It’s a strategy implemented to increase traffic in your website. The thing is you have to pay an amount of money to companies like Google ads for each click. Taking the merits of PPC into account the cost is quite fair. You have to pay about 1$ per click in Google ads and so the monthly average cost falls somewhat under 500$ to 5000$.
- Influencer Marketing– On Instagram influencer marketing costs about 10$ per 1000 followers. Similar pricing is also seen in Snapchat. And in YouTube you have to pay 20$ per 1000 subscribers. The pricing for Facebook influencer marketing-
| Views | Price Range |
| 5,000-10,000 | $1,000-$3,000 |
10,000-20,000 | $3,000-$5,000 |
30,000-50,000 | $5,000-$10,000 |
50,000-100,000 | $10,000-$30,000 |
- SMM- Social Media Marketing costs about $900 to $7000 per month. The payment usually goes to campaign development and full time management for up to 5 social media networks. The cost can vary on the experience of the agency or freelancer you’re working with.
Other than the above mentioned services you can implement many other strategies to grow your business. It all depends on the budget and time you are willing to offer. But without a doubt it can be said that if you properly utilize the strategies of Digital Marketing your money won’t go to waste.
