Doing your own research is essential to making your company a success in 2018.Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical. To help stay up to date with the latest processes and innovations, browse this reading list. From making the optimum working environment for creative minds, to determining the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
This insightful book gives you an amazing look at how to the world may be in three decades’ time. The best part of The Inevitable, by Kevin Kelly, is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
Will advances in tech adversely or positively impact on consumerism? Questions like this is what The Inevitablestrives to explore. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.
The Industries of the Future
Alec Ross’ bestsellerexamines how the tech landscape may change in years to come and what this could mean for business. Ross offers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
As Ross is a former senior advisor for innovation in the US government, this book offers great attention to detail. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
Bold: How to Go Big, Create Wealth and Impact the World
Writtenby Peter Diamandis and Steven Kotler, this incredible book features three, key sections that help anyone who is new to the industry understand everything they need to know to get ahead. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.
Richard Branson also features in Bold, offering handy advice on running a business, before the final sectiondiscusses the various, actionable ways you can build your company. This includes tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
How Google Works
What is the method behind the success of Google? Is there something that the firm is doing that other companies aren’t aware of? This book explores the intricacies of Google and why it’s stayed on top form years after launching.
Eric Schmidt and Jonathan Rosenberg — Google executives — let you in on all things Google. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.
The Upstarts
Uber and Airbnb are the two case studies in this illuminating book. Reading this, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.Like Uber and Airbnb, can your company change how people shop, buy and live?
Networking Like a Pro
Anyone who is new to commerce should give this book a read. By doing so, you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
Networking is the lifeblood of business — without it, your company will suffer. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
The Lean Start-Up
Created by Eric Ries, this book shows you how you can launch and run a start-up in 2018 and beyond. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
Conscious Capitalism
In Conscious Capitalism, Raj Sisodia, and CEO of Whole Foods, John Mackey, advocate the benefits of capitalism and profit-making.Whether you’re new to business entirely or just new to the tech market, you need to have solid knowledge of how to treat everyone from your workers to your potential investors to be successful.
Company culture is critical in commerce, and this book helps guide you through creating the optimum atmosphere at your workplace. Knowing how your company can affect the world and how you can create a good environment to engender creativity and originality could make all the difference to your business.
This article was produced by Where The Trade Buys — a UK roller banner specialist.
