Sometimes seen as attractive and easy to use, white label affiliation is often inefficient in most cases. Find out why and what are the solutions to make it a success.
What is white label affiliation?
In terms of affiliation and devices supposed to make money on the Internet, the white label has always had a special place. Because of its relative ease of implementation, this device has often had this side “mirror larks” for those seeking ways “easy” to generate income through the web. From Tradesmarter.com you will have all the supports for the same now.
As a reminder, the white label is an affiliation device that allows you to integrate and offer the products of a brand or an e-commerce site directly on a site, a page or a dedicated space without refer expressly to that mark or site.
Clearly, it is a space in which you offer products for sale but “under the name of your site”. Unlike a conventional affiliate device, the visitor is not redirected to the advertiser’s site. Everything is done on your own site. The remuneration is based on a commission model on the sales made.
A device present on a limited number of domains
The white mark represents a small proportion of the entire current affiliation market. It is especially present and offered by advertisers in areas such as dating on the Internet, clairvoyance, online lingerie shops, porn or even betting and poker on the internet. Traditional advertisers are less present in this niche.
Among the services that gained visibility in the sector, we can mention Zlio which proposed to open in a few clicks its own white label e-commerce shop by choosing from a catalog of hundreds of products, but since September 2011 has closed its doors. Sign of the difficulty of making this model prosper in the long term.
An inexpensive model!
That is because it’s the biggest problem of the white label. The difficulty generated real income thanks to this device. Its lack of efficiency is in the case of most websites.
Because it must be known, in 90% of cases, the white label is useless and ineffective in terms of monetization for websites. The revenues generated through this device will be far from being mirobolant.
The first reason for this is traffic or rather the lack of traffic. As a reminder, for a white label shop to work, potential customers must go to the site and buy the products on offer. Classic will you say to me! Except that many seem to forget it and launch white label e-commerce sites without any pragmatic strategy of traffic acquisition.
Difficulties for SEO
SEO is a traditional source of visits to a website. The problem is that in the case of white label sites, the content is the same or very similar to dozens or hundreds of other sites between traditional merchant sites and other white label shops where a difficulty to emerge in the first positions of Googleand thus to generate traffic and income. Not to mention the difficulty of optimizing its SEO or to multiply the links with a site with little or no added value and the problem continues to arise when trying to put in place a more comprehensive communication and promotional strategy with an unknown site and low added value.
