Facebook is one of the most popular social media platforms today, with over 2 billion monthly active users. So it’s a no-brainer for businesses to utilize Facebook Ads to reach their target audience and build their brand. It has many benefits, and it’s easy to use as long as you understand the process. But if you don’t, you can always look for a reputable facebook advertising melbourne agency today that can guide you along the way and will help you turn those audiences into customers or clients. Capturing, engaging, and converting is the only process you should worry about.
Facebook Ads provides one of the most targeted forms of online advertising, which means it’s much easier for you to reach your target audience. You need to create a Facebook strategy and marketing campaign tailored for your brand and business. With this in mind, you can communicate and engage with your audience in every step of their customer journey. Here are some of the benefits of using Facebook Ads in today’s world.
The Ability to Reach a Wider Audience
Facebook has evolved into one of the biggest social media platforms, with billions of users worldwide. In recent studies, Facebook has over 2.9 billion monthly active users. So imagine being able to reach that big of an audience. Aside from that, it spans across many different demographics, so you can create the perfect Facebook Ad according to the type of demographic you are after. You should know that Facebook attracts all generations – about 62% are aged 18 to 34 years old, and 38% are aged 35 to 65 and above years old.
Full-Funnel Targeting with Varying Forms of Engagement
Facebook may be the only platform that caters to users at any step of their customer journey out of the numerous social media platforms. Facebook ads allow you to format, choose your targeting options, and other capabilities that align ideally with any marketing strategy. For example, to pique the interest of an audience, you can utilise Facebook’s sponsored stories, video ads, and carousel videos without being too upfront. Be sure to use the custom buttons that Facebook offers to customise and enhance your ads. Depending on your objectives and your business, Facebook Facebook has a range of buttons to incorporate into your ads depending on your specific purpose.
Transparency of Your Audience
There are many other platforms that offer similar audience targeting capabilities as Facebook. But Facebook’s audience reach is highly transparent compared to the rest of the programmatic networks. Thanks to self-selecting audience targeting, your business has control and transparency over your targeted audience. For example, your Fans are your Facebook followers, the Friends of Fans are the friends of your followers, Behaviors or Interests are the users who meet your criteria based on the self-reported criteria, and remarketing are users who visited your website previously.
Keeping Your Audience Engaged Facebook Ads nurtures your existing audience, and it helps you grow your Facebook followers and fans. It is important that you regularly engage and maintain your Facebook audience to ensure that they are reminded as to why they should keep you in their consideration. Facebook Ads are used to not only grow your followers but to give existing fans a reason to consider you.
