Creating a stellar internet marketing campaign is one thing; executing it is another. However, the story doesn’t simply end there. You have to know if your campaign has met its goals or not. This is why many digital marketers use different tools (e.g. Click tracking software, link tracking software just to monitor how effective (or ineffective) their strategy has been.
Why Monitoring Matters
If digital advertising companies spend resources on monitoring tools, then they must be of huge importance.
Primarily, they help you identify which campaigns work for you and not. When you talk about digital marketing, you have to accept that reality that not all of your campaigns can be effective. By using monitoring platforms, you’d have the tools that will let you see and analyze which posts and ads are contributory to the success of your internet marketing campaign.
Through these tools, you can also learn from previous campaigns and apply the lessons on your succeeding efforts. Even though you’d be running relatively ineffective campaigns, the good news is that you’d be able to identify their weak points. And more importantly, you can avoid doing the same mistakes all over again.
This ultimately helps you create future campaigns that are more efficient and more cost-effective.
Important Stats and KPIs You Need to Monitor
At first glance, the dashboards of monitoring and analytical tools can be quite overwhelming. But in this section, we’re giving you a round up of the statistics and key performance indicators you need to keep an eye on.
Web visits. Establishing your website is essential when running digital marketing campaigns. Know if people are visiting your site by monitoring the number of unique and returning visitors. You can also check their navigation path.
Bounce rate. If this number is high, it means that people are leaving your website immediately, sending you an alarm that something must be wrong with your page.
Social media engagement. Apart from growing your following, you also need to monitor whether people are engaging with your business or not.
Social media reach and impression. These stats give you an idea of how far and how many people are being reached by your campaigns on social media.
Conversion rate. A popular KPI, this will give you an idea of how much people are responding to your campaign. If this stat is high, it means you’ve successfully hit your goal of compelling your audience to take action after they’ve seen your ad.
Retention rate. After you’ve profited from a customer for the first time, the next thing you’d want to know is if that customer had made a succeeding order or purchase.
Key Takeaway
Monitoring tools like a click tracking software or a link tracking software were designed and developed for a certain reason. These are reliable platforms that give you more than just a snippet of how your internet marketing campaigns are performing.
By gaining access to empirical data, you’d have the numbers needed to analyze if your strategies are hitting your targets or not. This further allows you to decide on which ones you should continue and which should be improved. Ultimately, it offers you a convenient way on how you can efficiently come up with effective posts the next time you run a digital advertising campaign.
