It seems we don’t even need to talk about how much social media affects our lives anymore. So much so that 5 years ago, the questions of everyone who said, “What can social media add to my business?” turned into the question “How can I use my social media presence more efficiently and increase its financial dimension?” Although this thought started before the pandemic, the pandemic has accelerated this process for most businesses.
So what is social media marketing? Is it enough to have an Instagram business account? How should a business go about its marketing effort on social media?
- What is your target? What do we expect from social media?
The first thing to think about is to know your brand well, which is the sine qua non of marketing, and to define your goals and objectives well in the strategy you will take a step. You may want to appeal to a wider geography, increase sales, increase awareness in the industry, or your purpose on social media is to inspire.
- Which platforms should we use?
You need to decide on the platforms you will use in your social media marketing work, your target audience, and determine their needs, income, communications and needs that your brand can meet. For example, you have a product or service for young people. By saying that we are addressing young people in general; Of course, the success rate of your work will be different if you determine the target audience of university students between the ages of 18-24, with middle income and living in big cities. Determining the target audience in terms of age, income level, internet usage type and creating a language accordingly will increase your success.
After determining the target audience, you should decide how active you should be on which platforms and which language you should use on which platform. The fact that the content you share on LinkedIn, Instagram, Twitter, TikTok is exactly the same makes it difficult for you to be productive. While you focus on more visually-oriented content on Instagram, you can highlight your communication with consumers or potential consumers on Twitter.
- What should you consider when creating content?
Arrange the content that will attract the attention of the target audience specified in the previous article for the platforms you will use and make the content planning in advance. It will be very useful for you to follow the social media behaviors, communications and activities of your competitors in the sector. In addition to pre-prepared content, in some cases, you may need to make instant shares related to the agenda. For this reason, you need to be in control of the agenda and the reactions of competitors to the agenda.
You can get help from the equipment you can use while planning your content in advance. (hoosuite, buffer, sprout social etc.)
- How much should you budget?
When executing a social media strategy, whether organic or ad-earned, you need to set aside a certain amount of budget. This budget may vary depending on the size of the business, the number of followers, and your geography. After experimenting with a small amount, you can evaluate your planning based on this data.
After all these processes, you need to analyze your posts frequently and make your own evaluation. You can examine the interactions you receive or the changes in your sales and organize your future work according to this data.
