Facebook ads are an important part of any marketers arsenal. It is a tool they can use to target the right customers and when you have poor performing ads it can be a source of worry or regret. We have discovered that most sellers do not know the techniques they can use to boost their traffic and get their sales back on track. In this guide, we will discuss some “secrets” that you can use to improve the traffic to your social media pages and websites. There are three things you should consider:
Awareness
What do your customers know about your brand? How will your loyalists find you? This is what you should focus on if you are trying to drive awareness. Awareness brings your brand to the eyes of more people and this allows them to further understand your brand better. If you have decided this is what you want for your business then design your campaign accordingly for maximum impact.
Consideration
This is the part where you build interest in your product and offerings and place an offer in the mind of your audience. This is where you begin gathering leads and collecting the contact inflation of your prospects so that you can follow up more efficiently. The consideration phase allows your prospective customers to take a look at your offerings and decide if they are interested or not. It also allows your business to follow up with various offerings until they see one that they are interested in.
Conversion
This is where you need the traffic you have built to take required action and convert to paying customers. You either want them to buy your product or subscribe for your service all while increasing the traffic to your business. In this stage, you will need to ensure your message is crafted with CTAs and other trusted prompts that will push your customers to take action. The success of this stage is measured by the number of people that take action.
Conclusion
For a small business, it is important that you get customers to purchase your goods or services as this is the only way to keep the business going. These focus areas we have provided, will help guide you to making the right ad decisions for your FB ads program. Start your advertising now!
