Despite the fact that trade shows remain to be avenues for direct interaction with clients and other strategic industry players, it has significantly evolved. This has been mainly because of technology that has necessitated businesses to re-think how they approach these events. These massive changes have left no one out, regardless of the industry they serve as it has become the standard for everyone after excellence. Today, every trade show brings together businesses that have adopted technology in their operations and are keen on meeting and exceeding the anticipations of their audiences.
There are lots of ways that event planners can leverage technology to make trade shows successful by creating lasting impacts on the attendees. These include;
- Personalizing their booths for enhanced digital interactions
Trade show displays must be more than spaces where a company showcases its products but where it gets to interact with the potential clients deeply. For this, there is a need to strive and create stylish and appealing exhibit spaces that will draw people by making an outstanding first impression. The team at ExpoMarketing has mastered this art and will make a trade show display extra appealing by creating special layout sections. These include having a theatre section where attendees will get to see the company’s official social media pages and website or have fun with the selfie board.
- Make use of hashtags to create more awareness
The pleasure of participating in trade shows is having as many people as possible, knowing about it as this is the only way to attain the desired attention. This is not to be done on the day the event kicks off but must be made viral way before the big day. Social media marketing comes to the rescue at such a moment as it allows a company to create #hashtags that the target audience will easily relate to. In doing this, there will be a buzz about the company attending the trade show and lead to more prospects.
- Embracing the world of virtual reality technology
Virtual reality technology is taking over and is one of the most captivating ways to have that huge traffic the company wants in a trade show. The use of this technology comes handy for product demonstrations and virtual tours that are a whole new way of deeper client engagement. In 2020, this trend is expected to get bigger as VR technology offers an immersive channel to answer questions from potential clients. It is also a modern way of showing all prospective clients of how much technology means to the business in this digital age.
- Capture the details of potential clients with an app or software
To make follow-up easier, companies must find a way to capture the details of the attendees who visit their booth. Technology comes to the rescue as instead of requesting everyone to provide these details to the sales team, it becomes easier to capture them electronically. The use of an app or software at the entrance makes this more comfortable and saves the sales team from making lots of personal inquiries.
