Email marketing is an essential part of marketing to spread your business online and grab attention and make a healthy client base. But the biggest hurdle you face in email marketing is that your emails land up in the spam folder of the inbox of your recipients. This happens because the email service provider filters those emails by their subject content, sender address, and many such factors, and deems them as spam, and automatically sends them to the spam folder.
When your precious mails that you send with lots of hope actually lands up in the spam folder, and never gets read, then the effort on it goes to vain. Thus your target should be to decrease the spam score of the mail to make it look more believable, authentic and reliable in the eyes of the email service provider first, and then the eyes of the recipient.
How spam tester email software does the checking
Here are some points spam tester mail tools checks to help you lower down email spam score. There are some good email spam testing tools available online which studies and checks though an email to verify it according to some check-points, and accordingly it will help you work on those factors. You can find and compare some at Analyzo.com.
Problems detected based on the email spam checker algorithm will help you lower down email spam score and make the mails more believable to land in the inbox of the recipients.
- Subject lines that are too catchy are always a red flag for the email spam checker softwares.
- Capital letters and exclamation marks are never a good sign in emails. They are always associated with extra attention seeking as happens with spam mails.
- The choice of your email service provider is crucial in helping the recipient ESP determines whether you are sending from an authentic source or a spammy ESP.
- If you are providing links in the mail to direct to some landing page, then make sure the link directs to a reliable domain URL.
- Using URL shortening to hide the real URL will only land the email in the spam folder, and these things are checked.
- Long emails containing details and newsletter like an epic are never inbox friendly. Keep things short and to the point.
- Ensure that the From field has the right details.
- Attachments can bring trouble and are mostly associated with spams.
- Finally the spelling and grammar of the email does affect the quality and these things are also checked by the email spam testing tools.
