One of the most often used terms in search engine optimization (SEO) is “backlink”. It is quite hard for many new bloggers who have launched their blog or website to understand what the special term “backlink” means.
All those incoming links to your website are called backlinks. A backlink is created when one website points to another. Backlinks used to be the main indicator of a ranking of the webpage on search engines. All of the major search engines, including Google, tended to rank pages with a lot of backlinks higher. This is still largely applicable.
Before we discuss the benefits of backlinks, you should be aware that a lot has happened in this area over the past few years.
When websites were being ranked, even low-quality links were helpful. However, since Google released its Penguin algorithm, the entire back-linking landscape has changed.
Backlinks from reputable websites are crucial, and they should be contextual. Your objective should be to obtain links from reliable and pertinent websites.
The following are the reasons why it is crucial for you to build backlinks to your website.
- Improves organic ranking
- Faster indexing
- Referral traffic
Last year, an algorithm update done by Google killed most of the private blog networks and also devalued the low-quality links. Usually, backlinks can be categorized in 2 ways:
- Do-follow backlinks
- No-follow backlinks.
Usually, when we discuss building backlinks, we focus on the building do follow links. We can keep track of how many backlinks we have built for our site using backlink checker software. A significant quantity of backlinks greatly aids in raising your site’s domain authority and Moz rank.
The following are a few important tools to aid you to monitor your backlinks:
- Linkascope
A complete monitoring solution for backlink management and website uptime performance is provided by Linkascope. With the use of their technologies, you will be able to spot problems and resolve them before they have an impact on your websites and clients.
The various tools offered by Linkascope can analyze each referring domain, which has a certain backlink, especially to your website pages.
- URL Shortener io
URL shortener by2.io offers an unlimited service with full link management, traffic analytics, and an intuitive interface. Providing the best short links with a QR code generator to help your brand succeed.
This URL shortener having inbuilt powerful metric tools will help you to grow your brand power.
- Semrush
Semrush is another product that can help you optimize your website, especially for search engines.
- SE Ranking
A professional SEO tool was created to assist marketers with the crucial work of optimizing a website or blog so that their content appears high on search engine results pages.
Of all the tools that are listed above in this post, Linkascope offers the best tools that can help in your effort to monitor your backlinks more effectively. The tools offered by them will be worth trying. The URL shortener tool offered by them can very easily modify your URL so that your customers can easily remember it.
