Social media monitoring is a systematic way for companies to leverage their brand. It incorporates management and tracking tools to support organizational goals. Best practices will achieve measurable business results in the following areas:
- boosting overall performance of a campaign
- protecting brand health
- improve crisis management
How Social Media Monitoring Adds Value to Marketing Campaigns
It is not enough to reach customers. Modern businesses must become aware of how the public perceives their brand. This insures that your company’s voice is heard above competitors when it matters most. A good plan is merely a starting point for a campaign. Effective marketing strategies make use of the abundance of wealth provided by leveraging social insights. In addition, every company must be adept at effective crisis management. Your organization will need to accurately track emerging issues in real-time. Risk exposure must be gauged at a high level to respond appropriately.
Understanding public perception requires strategies that are adaptable. How your customers see your brand can be accurately gauged with AI and deep machine learning (ML). This is one of the key factors that helps to most effectively raise the voice of your brand. Customer service is also important here. Tools used for account management must meet every unique nuance of your business.
AI and Related Tools Support Organizational Goals
Social analytics can be used to boost the performance of any online marketing campaign. Several tools are available that leverage AI for the ongoing monitoring of tracking conversations. Some of the solutions available include:
- improve the overall health of a brand
- increase customer acquisition
- real-time crisis management
- get more out of influencer marketing
- aid in launching new products
- help target the best use of innovation
- reduce the costs associated with providing a high-level of customer care
NetBase Social Media Monitoring Solution
NetBase is a social media analytics company that processes millions of posts every day. Its advanced services enable actionable insights for businesses that need advanced strategies for:
- market research
- product innovation
- public relations
- customer service
Through NetBase, the unique needs of businesses can be leveraged. It supports and improves the accuracy of goals set by each organization. NetBase provides the means that enable companies to leverage the behaviors, emotions, and attributes of their customers. It’s not just about high level approaches to hashtag analysis, but also how to best assert a company’s brand with the right people. Organizations will find that NetBase offers the highest level of support in a way that makes business experiences more pleasing.
The Next Generation of AI Tools for Social Media Monitoring
The specifics of how the next generation of AI tools for social media monitoring can drastically improve ROI can sometimes be overwhelming. However, maximizing customer insights is available as a service. This means that organizations can choose the ways in which to meet their requisite level of social media presence.
Customer insights need to be fast, accurate, and deeply meaningful. AI and deep ML provide cutting edge, real-time and targeted analysis that can cut through the trillions of digital conversations. This is one of the best ways to support organizational goals. Specifically, customer data can be leveraged in areas of surveying, social, care, and digital analytics. ML provides the ability for companies to scale in meaningful ways. It makes customer insights more actionable. Adopting expert systems provide for additional advantages.
