In the age of the internet; consumers have a considerable edge over the businesses they choose to deal with. While building a business and creating a widely recognized brand takes much time and effort, consumers simply need access to the internet to leave a negative online review and in turn, negatively impact the sales and revenues of a particular business. To further illustrate this point; a recent study by Nielsen indicated that up to 66% of consumers place trust in reviews on the internet and make purchasing decisions accordingly. Bearing this in mind; online reputation management becomes an integral part of your overall marketing strategy and there are many different SEO conference in London that offers an insight into reputation management.
The Importance of Positive Reviews
While overwhelmed by the various tasks involved in generating sales or delivering a service; it is easy to lose focus of the feedback you are receiving for the products you sell or the service you provide. However, when this feedback becomes part of a consumer community in the form of online reviews; it greatly impacts your reputation as a business. It applies to any kind of business, ranging from restaurants to dentist offices. When 66% of consumers base their purchasing decisions off online reviews; it is impossible to ignore the impact that these reviews can have on your revenues. As such, making the right moves to improve your online reputation is a priority you cannot afford to ignore. Scroll down for effective online reputation management tips and suggestions.
Go Beyond Google and Yelp
While you may enjoy the traction you need on Google and Yelp; your business can benefit from positive reviews across a wide range of platforms. Go beyond Google and Yelp and place equal emphasis on creating a positive brand reputation through your Facebook page and other localized online business directories. You also need to provide training to your digital management team. One of the ways to do it is by allowing them to attend the SEO conferences such as ungagged.com. It is one of the top SEO conference where the attendees can learn everything there is to learn about reputation management.
Authenticity
The authenticity of the positive reviews you enjoy is of utmost importance. While you may be tempted to post fake reviews or pay someone to do the job for you; following up a positive interaction with a customer or a client with a request for a positive review can prove to be all the more beneficial. You will definitely be surprised knowing that happy customers/clients are more than willing to take time out to write a glowing review for your business.
How to Make Use of Reputation Management in Your Business?
There is so much more you can do to manage your reputation, build up on positive online reviews and use them to your advantage. Some of these strategies are as summarized below –
- Ensure that your positive reviews are recent as the timeline of a review has a significant impact on prospective customers/clients. At SEO conference, you can learn more about the ways positive help your business.
- The quantity of positive reviews also counts and the more of these you can generate; the more revenues you can bring in. It must be noted that a 4-star review with ten positive reviews has more of an impact than a 5-star rating with a single good review.
- Last but not the least; it is to your benefit if positive reviews greatly outnumbered negative reviews. No business can be perfect, and there will always be a disgruntled customer or client you need to deal with, but you need to harness the positive impact a satisfied client/customer can generate for you.
