Nowadays humans are devoid of time. In this fast paced world, everyone likes things done swift and in a concise manner. Previously brands used to release extremely long brochures describing their work and put up in an engaging manner so that these brochures would attract people to buy their products. But, nowadays hardly anyone would even read a one page description that would count as advertisement for a particular brand. With changing user habits, methods of appealing to the masses also needs to evolve. Videos are a great way to do so. They provide a short crisp detailed venture highlighting the uses of a particular brand without much hassle.
So, when we think of a platform our minds directly go towards the direction YouTube. As large as the platform is, its reach extends to all corners of the globe. Hence putting up content here to reinforce brand images is a no brainer. Hence in this article we shall talk about how we can go about doing so.
Identifying the goal
Is your goal to inspire, educate or entertain? Based on this, you can make a video with one format or another. For example, if you want to educate on a topic, you can create a video where you give advice, do live webinars, a free course or create question and answer videos. Instead, if you are looking to inspire or motivate your audience, you should do tutorials, show testimonials that talk about their experience with your brand or tell the story of your business and what happens behind the scenes. Finally, if your goal is none other than to entertain, you can collaborate with other colleagues or influencers and talk about a current topic, trends and promote a debate.
Optimizing Your Channel
Firstly, A profile photo, where you must add your logo. Also include an attractive header image. Create a trailer for users to get to know you a little more and encourage them to subscribe to your channel. Here you must tell them what you do and what they will get if they follow you. Include a nice background song preferably original as it can be downloaded using the YouTube to mp3 converter. Create a playlist with your most popular videos. So, when a new user enters your channel, they will see those that were more successful. If you do not, and your last video had few visits, it will be the first they see and they will get a bad image. Remember that you must sell yourself well. Add your company logo to all your videos. You can do it from YouTube Studio, in the Branding option. From there you can choose where to place it and for how long.
Producing quality content
Recording videos with a minimum of quality will be another differentiating factor for which users will prefer you and not your competition. .Take advantage of the potential of video marketing by creating (if you do not already have it) a channel on YouTube. And it is that in addition to being able to offer valuable content to your audience with videos on YouTube, these position very well in Google, so you will gain visibility and reinforce your brand image in a very short time.
