The success of SEO companies in the current digital age is as challenging as it is complex. Few companies consistently rise to the occasion of performing alongside new innovations. Search engine and social media rankings can change overnight. Hiring the right SEO company will ensure that you maximize the visibility of your brand.
Distinguishing SEO From Marketing
SEO is a part of marketing. It aims to improve the visibility of a brand and optimize the traffic derived from targeted search engine results. Success is often measured by new customer acquisitions. Marketing, on the other hand, is a broader discipline. Its goals center around the whole operations of a company and its resources.
Public relations and brand recognition are often primary topics when discussing marketing. While these topics can be useful for SEO planning, they are too broad to drive a campaign. Marketers are often more concerned about advertising than the visibility of a website. This is where SEO companies come in. SEO issues center around traffic being driven to your website.
Improving Your Brand With SEO Best Practices
Before you can choose the best SEO company for your needs, the industry’s best practices need to be understood. Below is an overview of areas that these companies focus on:
- keywords that distinguish a brand
- social media impact
- user experiences
- tracking and targeting marketing campaigns
- maintain a mobile focus
Words are powerful. Consumers will associate them with your brand. Using targeting words from the onset of a social media campaign can become immeasurably impactful to the cultural influence that you foster. Clearly, user experiences are powerful enough to make or break a campaign. Consistently choosing marketing campaigns that go against social trends can even destroy a brand. This is where tracking what works and what does not can become decisively valuable.
It is these types of targeting tools that the right SEO company can leverage. Keep in mind that some companies may be a better fit, depending on the industry and other factors. Targeting the nuances and responding to competitive markets are essential to the fast-paced environment of modern online business. Being mobile capable is an example of a trend that became a status quo as website development moved to a mobile-first paradigm. Because these best practices can clearly offer your brand an advantage, it is wise to choose an SEO company to improve your website.
How to Choose an SEO Company
Choosing the right SEO company is a critical first step for improving an online presence. Consider Status Labs. This company finds its origins in political consulting, public relations, and crisis communication. The online reputation management and SEO company draws strength from its leadership in a range of specialties from marketing, product development, and digital consulting to innovative strategies and deep assessment. The company is headquartered in Austin, Texas, but maintains offices in London, São Paulo, New York, and Los Angeles. Status Labs is recognized by Fortune 500 companies and for the past four years made that “Inc. 5000 list of the fastest-growing private companies in the U.S.” It is widely recognized as the “gold standard” of SEO companies.
