It’s the age of Social Media. Today we live in an era highly influenced by social media. A recent survey report suggests that an individual spends approximately 145 minutes each day on social media! This means that social media also has the potential to become an unmatched platform for promoting your business. Many digital advertising companies and individuals have already realised the immense scope of marketing on social media platforms and this has given rise to yet another avenue in the ever expanding world of digital marketing – Social Media Marketing.
What is Social Media Marketing?
Social media marketing is the process of using the major social media platforms like Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, YouTube etc. to promote your business by connecting with your audience which helps in building your brand & increasing traffic flow on your website which leads to increase in sales.
It involves creating your social media profile and publishing good quality content on it which in turn, helps you increase your followers. Next step is to listen to your followers and engage them, analyse your results and run social media advertisements.
Initially, social media marketing was limited to businesses publishing their content and driving traffic to their websites. But nowadays, it has evolved by leaps and bounds to grow much beyond just a platform to broadcast content. So much so, that now there are specialised agencies like Social Media Marketing Company, Blurn, who provide their services to businesses to develop and effective and results oriented social media marketing strategy.
Let’s dig deeper and see what social media marketing is all about and how businesses are using it to reap maximum profits.
Aspects of Social Media Marketing:
- Strategy:
The first step in the process of social media marketing is building an effective strategy. This includes following:
- Clear identification of business goals, i.e., what is the aim of your enterprise out of social media marketing. It can be increasing brand awareness, or increasing traffic flow to your website, or both.
- Deciding the platforms to focus upon. There are a lot of major social media platforms like Facebook, Instagram, Twitter, Linkedin, YouTube, Whatsapp, Snapchat and upcoming ones like tik-tok, tumblr, we-chat etc. Of course, it is not advisable to jump into all the platforms together as it would lead to chaos. It’s always better to use fewer platforms in the beginning and diversify later, a job best left to the social media marketing companies.
- Deciding the type of content you want to share. Your content could comprise videos, blogs, images or links. A social media marketing company like Blurn, Australia, will help you in selecting the best suited content for your campaign.
- Planning and Publishing:
Over 3 billion people worldwide use various social media platforms. This gives a clear picture of how a business with good social media presence can grow many folds within no time! Now, how to ensure a “good” social media presence? This purely depends on the quality and timing of content you post in your social media marketing campaign.
If you want to attract the target audience, then you need to make sure that the content you post is engaging and appealing enough, and is posted at the right time & at the right place. This is where agencies like Social Media Marketing Company, Blurn, can be of great help as they can keep a track of the latest social media trends, plan and publish your content accordingly with the help of a variety of social media scheduling tools.
- Listening and Engagement:
Once you have launched your social media marketing campaign and people get to know you, you need to be informed at all times of what they are talking about your brand and to engage in those conversations to garner more credibility. This helps in improving your business as you can take all the positive feedback from the audience as an encouragement to perform better, and the negative feedback to offer solutions and work in improving your product or services.
People can talk about your brand across a host of social media platforms in the forms of comments, tags etc. and it is difficult to track it all manually. To take care of this, social media marketing agencies make use of specialised tools which can aggregate all your social media mentions at one place, making it easier to reply to the feedback, conversations and queries.
- Analytics:
There are various Social media analytics tools being used by agencies to analyse the performance of your social media marketing campaign. This includes analysis of the number of mentions of your brand, how many people you reached as compared to previous months, number of hashtags being used for your brand etc. This lets you know if your social media marketing campaign is heading in the right direction.
- Advertising:
Social media advertising is the ultimate step in your social media marketing campaign. This lets you post ads for your business apart from content sharing and can precisely target the desired audience on the basis of their demographics, preference, behaviour etc. Social media advertising tools can be used to manage your multiple social media ad campaigns by enabling you to make bulk changes and optimise your ads.
Now, let’s have a look at what Social Media Marketing Company, Blurn, has to offer to refine your social media marketing campaign.
Professionals at Blurn, follow a unique 4-stage social media marketing strategy:
- Opportunity Discovery & Research – They do a thorough research into the target market, social following and competitors of their clients which enables them to identify the exact opportunities available. They follow a goal-based work culture and thrive to adhere to the timelines.
- Campaign Planning & Setup – They divide your target audience into smaller segments & then plan each campaign aiming at specific sets of goals.
- Optimisation and Monitoring – They monitor each and every campaign with help of state-of-the-art tools and make changes as necessary to optimise them to achieve the desired results.
- Results & Insights – They do an internal analysis of the collected data using specialised tools and use this analysis to further optimise and share results with the clients.
Professionals at Blurn can help you in following:
- Maintain Gripping Engagement on your target audiences.
- Getting Leads of high quality using highly accurate segmentation and ad technologies.
- Increase Brand Share of Voice (SOV) by always staying in sight of your target market.
- Save Significant Money by employing advanced automation tools and techniques.
- Integrate Social Retargeting to exponentially increase customer acquisition at nominal costs.
Their Social Media Marketing Deliverables include the following:
- Strategic Social Roadmap: To increase engagement, lead generation and brand value.
- Highly Targeted Campaigns: to allow your business to reach the right audience.
- Daily Optimisation: to ensure best results.
- Free Anytime Consultation: to ensure that you are on the same page with them when it comes to social media campaigning.
- Free Reports: to ensure transparency and tailoring social media reports to exactly suit your requirements.
Blurn’s working includes a lot of innovative marketing procedures like:
- Social Retargeting: To improve lead generation and engagement.
- Custom Audience Targeting: They do tailor-made marketing as per audience preferences.
- First, second & third-party Data:To precisely target & attract the ones who are most likely to engage and convert.
- Dynamic Ads: showing the viewers exactly what they want
- Video Ads: for better pitching of your product or service and taking social engagement to a completely new level.
With so many services at your disposal, it’s undoubtedly a prudent idea to engage Social Media Marketing Company, Blurn, to take charge of your social media marketing campaign to enable your business reach new heights! https://blurn.com/au/digital-marketing-services/digital-marketing-consultation/
