Looking at the technological context in which we live, it is easy to understand why Digital Marketing has become increasingly important for companies that want to build a qualified audience and grow in market share. However, it is necessary to say that this marketing is not restricted to the mere online presence through website and social networks, organizations need to know how to work with these tools.
Digital Marketing – The New Marketing
In recent years, it has been established that Digital Marketing is the new marketing and that the strategies used before start to configure a set of solutions called old marketing. Communication has changed in this new century, we are getting closer and closer and have immediate access to answers to questions that arise in our daily lives.
This immediacy gave consumers more choice. Once you have more information about products and services, it is easier to determine what is most relevant to you. Companies need to adopt Digital Marketing strategies so that they can remain competitive in relation to their competitors. Although the relevance of the active presence in digital media is already recognized, there are a large number of companies that are not dedicated to such work.
Why is Digital Marketing Important?
To make the explanation clearer and more direct, I have listed below some topics that demonstrate this importance with tips on Digital Marketing strategies that can be applied to make your company more relevant to the qualified audience.
Be the answer to consumer problems
Stop and think for a second, when you need to solve a problem or want to know where there is a cafe near where you are, what do you do? Nine out of ten people do a Google search on their smartphone. Being one of the first responses of this search engine to the question of potential consumers is halfway to becoming the main choice of this target audience.
The digital presence is essential to become known to the public who searches the internet, as well as to establish closer links with customers who have already purchased in your physical company. The consumer needs to be reminded about your product or service so that when he needs it again he thinks about your brand. Who is not on Google or on social networks is not remembered!
Strategy Tip
The most effective way to make your company one of the first on Google’s search list is to have frequent, relevant and quality content. The search engine uses algorithms that list which sites best meet the needs of the searcher.
Speak to qualified audience
The internet allows audience segmentation much more effectively than traditional marketing methods. The public itself establishes what it wishes to see or not by going through its timelines or even in its research. This is a factor that allows you to have much more relevance in your communications, as you speak with whom you should speak. The people who are impacted are those who can effectively buy your products or services at some point.
Strategy Tip You Need to have now
Building a qualified audience has a strong connection with knowing who your customers and potential customers are. From the identification of this profile, it is easier to think of a blog, website or social network page that talks to this audience. The desire to have access to the contents of your organization makes part of that audience give you data, such as an email address, for example.
