Home service contractors need internet marketing plans that work to grow their businesses. Due to heavy competition in the industry, they cannot fall behind in their marketing efforts or they will lose potential and existing customers. Furthermore, consumers today have extremely high expectations, and any business that doesn’t live up to these expectations won’t get the job. How can these challenges be overcome?
Search Engine Optimization
Search engine optimization remains of great importance when it comes to generating new leads. A business must ensure the search engines know what it offers, as this plays a role in the company’s position on the search engine results page. The website serves as a 24-hour, seven-day-a-week marketing tool but only if customers can find it.
The best leads typically come from customers who clicked on the site through an organic search rather than a paid ad. With the right website, a company moves up in the search engine rankings and generates more leads, ones that truly wish to purchase what the company is offering. In fact, a contractor can easily double the traffic to their site in a year with the help of search engine optimization.
The Website
Every home service contractor needs an effective website to generate interest in their business. Create this website to speak directly to the target audience. When doing so, ensure the site is easy to navigate and provides visitors with information that will help them make an informed decision regarding the project they wish to undertake.
Furthermore, consider where the consumer is in the buying cycle and create a page specifically for each phase of the cycle. Many websites focus solely on those customers who are ready to undertake the project now. Don’t overlook those who are still in the planning or deciding phase of the process.
Before establishing the website, however, ensure the marketing and sales funnels are in place. If a visitor arrives on the site and these funnels aren’t ready, the customer won’t move through the process easily. They may then choose to go with a competitor, and no business owner wants that. The site needs to be prepared to convert the customer on their first visit.
Content
Content marketing comes in many forms. Some companies choose to incorporate new content in the form of videos while others choose to focus their efforts on social media. Regardless of which form a company chooses to emphasize, content marketing needs to be an integral part of the online marketing campaign.
New content regularly added to a site keeps consumers returning to see what is new. Furthermore, new content shows the company to be an authority figure in its field. Consumers take this into account when choosing which company to hire.
Email Marketing
Business owners recognize the importance of repeat business. It costs less to retain an existing customer than it does to find a new one. Email marketing, when done properly, ensures the company name remains at the forefront of a customer’s mind. When they need more work done or someone asks for a recommendation, they know exactly who to call or refer.
If you find you struggle with internet marketing, seek outside help. This is one area every business owner needs to make a priority today if they wish to remain in business. Visit https://savior.im to learn more about the importance of digital marketing. Once you see its role in the overall marketing plan, you’ll understand why help may be needed in this area.
