Times have progressed so much these days. No longer have people only depended upon the newspaper and the mass media platforms for advertising their products for promoting their business. Since Facebook has become one of the widely used sites by the citizens all over the world, companies have moved on to advertising using Facebook.
How did Facebook advertising come up and what is the issue with transparency?
Social networking sites like Facebook introduced features like Facebook Pages which can be customized according to the needs of the user. So, these pages were mostly used as advertising mediums on the various platforms. Slowly the concept of ads also came up on Facebook. You can see ads popping up on the left and the right pane of your timeline occasionally.
When you come across ads like these, then you need to check for the genuine nature of these ads asTransparence is clearing lots of noise these days.
That too these days, when the online mode of advertising has reached its peak, the need to develop tools that check for authenticity also rose. One such tool isAdspyhub. This tool has created a lot of buzz in the market owing to the awesome result it produces. It shows if the ads are genuine or not.
The need for transparency came up when a lot of people reported about getting cheated when they shopped online. The other organizations which showed the intention to lend a helping hand to people were also found to be at fault. These tools help to keep track of the updates of the pages these organizations have created on Facebook.
It is also a known fact that political campaigns are conducted in sites like Facebook on a larger note these days. There are a lot of false facts that are propagated online through these campaigns. To keep a check on these campaigns, these tools prove to be a lot more useful.
Apart from using the tools, people can also report the ads they find fake on these sites.
If you are able to see the bright light over the photos used for ads, then you can be sure of the fact that these images and their information are genuine.
These are some of the things you need to know about the transparency of ads posted on Facebook. The recent revolution to check the genuine quality of the ads by making use of the tools is something great and come as a bonus.
