A display network refers to videos, websites, and applications that are visible to internet users across the globe, which can be used as advertising platforms.
The Google Display Network, also known as banner advertising, is a platform that assists you to develop an advert. Additionally, you can make use of its targeting option, so that the advertisement can be seen by the potential audience in a specific locality and at the right time, since in business time is of the essence.
Apart from that, the Google Display Network enables you to follow up and manage your budget, campaigns and, most importantly of all, the results of your advertisement. This article is intended to give you tips on how to understand and get the most out of the Google Display Network.
The targeting options provided by Google Display Network help your ad reach a large number of people. Several steps can also assist you in reducing the cost of running your advertisements while increasing the number of viewers in your ads.
Avoid Over-layer
In Google Display Network, ads can be presented separately or as layers. Even though layering can be powerful, it can also hinder your efforts to display your ads well. Before using over-layer, test and ascertain that you have a big enough audience that follows the Google layered target set-up.
Test the Ad
Many people spend significant money on creating several kinds of ads. It would be advisable to develop at least six 300 x 250-sized banner ads. Once you have created them, place them at the same point where only a particular audience will be able to view them. After sometime, the ad with the highest conversion is the best. Therefore, you can tailor other ads to be the same as the one with the best translation.
Impression Capping
Numerous views of an ad by the same users lead to annoying stalking. To reduce this, it is crucial to regulate the number of times a user can view your ad per day and also the maximum time allowed to engage. That is what is known as capping.
Targeting
Keyword or contextual targeting, the keyword update done by Google recently, has made keyword targeting even more powerful. On searching, one would find a list of relevant keywords. Matching the essential websites on the display network to the keywords you have decided to use can bring high conversion rates.
Demography
This refers to segmenting population into groups based on factors such as gender, income, age, and parental status, among others. Therefore, if you target according to marital status, you cannot find a single user viewing an ad which is customized for married individuals.
Also, there is the issue of placements; this is where your ad appears. If, for example, your target audience is not people who interact with their smartphones often, then it would be budget-consuming to put up your ad on smartphone apps.
In Marketing Segments
This enables you to filter out a large number of unnecessary conversions and direct focus towards the potential clients who are in the market to buy and not those who are there to speculate.
John Smith
Mr. Smith is a passionate web developer with an interest in search engine optimization. He has previously worked with major digital media companies in Singapore, helping clients optimize their websites for better results. When he’s not behind his laptop working, catch him on a road trip getting fresh ideas from Mother Nature.
