Mobile marketing in simplest words, is the way to promote your brand to mobile users. This can be implemented in many ways like app based mobile marketing, SMS marketing, location based mobile marketing, in game mobile marketing, mobile search ads, and QR codes. This article enlists the reasons to why you should go for mobile marketing services.
- Customers trust mobile marketing
Although, desktops have been way too much early in the market than the mobile, people still prefer to trust their mobile phones because they use them all day. They don’t want their browsing experience disrupted in any way, so ads help in complementing them. Mobile marketing by the means of SMS marketing is the best way to do this.
- You have their attention too
This is probably every business wants. Customers are constantly surrounded by marketing messages all day, and they tend to mute majority of them as well. They usually read the message in the first 5 minutes of receiving a text message. But this is probably the best way to gain their attention.
Types of mobile marketing
- In game mobile marketing
When playing free mobile games, you may have come across ads every time. Sometimes they are associated to the game itself or they are in app purchases. External advertisers also integrate their ads in the footer part of the mobile games.
- Location based
This refers to making the ad display on the basis of the location or search query. These ads are more of a reminder to try a product available near you via a latest downloaded app or in the Google search results.
- SMS marketing
This is the most used and reliable form of mobile marketing. A major chunk of customers reported positively when it comes to SMS marketing and the customer service experience as well. you may also be able to target your market with the help of updates and reminders in the form of easy and quick SMS. The distinction between SMS marketing and other mobile marketing ways is that the former gives you the consent to send messages to the consumers and an option to opt out as well and the key to any kind of marketing is to establish trust.
- QR codes
They come in handy when your phone has a camera. All you have to do is scan them from your phone and the device asks if you want to be redirected to the website. This reduces the need for third party apps to read the QR code. To create one, use a link management system to keep an eye on the campaign progress.
