Having a brand is great. But a brand won’t bring in money into your pocket. You got to work to see that your brand is visible to your target clients. How do you do that?
There are several ways of promoting your brand, both on and offline. For now we focus on online brand visibility and generating sales leads. The simplest but the most expensive way is paying someone to market your brand. But you could do the same spending very little or many times no money too.
Having a domain is a great step for kick starting your brand’s online presence. After having a company name, check at different domain sellers for its availability. This is the first right thing you do. Ensure that the domain you chose reflects and talks about the brand. Strictly keep the domain name relevant, lest it could hurt your brand visibility.
Blog creation is second step in the direction and is one of the easiest ways of improving brand visibility. In case you are using Google’s Blogger, it is for free. Again stay relevant with your blog name and your blog posts. Stay on topic and consistent. Post content that adds value to readers. Do not aim at instant sales leads.
Social media outlets are another way to gain brand visibility. Social media and the buzz it can create is mind boggling. At least have Facebook, Twitter and Instagram pages for your business. Creating them is child’s play after all and they are for free. Using social media outlets are the easiest way to generate brand visibility and give sales leads.
Then comes article Marketing. Writing articles and submitting them to article directories is an organic way to improve your website or blog’s ranking. If you can write articles yourself, good for you. Else search for influencers in media databases. Most media outlets have lists of influencers. You can pick them and pay them for the media coverage they offer. Celebrities post about your brand on social media such as Twitter or Instagram and it gives instant power to your brand and give your brand the spotlight you intend to give.
Your next Brand Visibility Tool is by press release distribution. PR distribution exploded as one of the quickest ways to get the word reach out to the world in this century. If you have a story to tell the world about your brand, then press release is the way to go. PR writing is not easy but it is not rocket science either. You could learn writing PRs with some learning (there are online resources that teach press release writing), if not hire experts who would do that for a fee.
To sum it up for you, using your domain, blog posts, social media, articles and press release distribution your search engine rankings are sure to gain in the most organic way. This will allow increase in sales leads. Most important thing being your content should have value.
