Digitalisation reshaped the way we do a lot of things. From buying goods to paying bills, digitalisation makes everything more efficient. This advancement is also good in terms of conducting market research in Singapore. As a marketing professional, using online survey forms has helped me a lot when it comes to understanding consumers better.
A Brief Background About Market Research
Every company that sells goods or services needs market research. It is a kind of study that unveils consumer insights about the products and services of the company. Conducting market research will help you understand your target market better and improve your products and services.
How Online Survey Platforms Change the Game
When online survey platforms are not yet available, market research is done in person. If you could remember seeing people handing out survey forms at train stations or grocery stores when you were little, that is among the few ways market research is done traditionally. Some companies attach feedback forms on their magazines, appliances and other goods with postal stamps so consumers will be able to send their feedback to the company. These methods are tedious, time-consuming and quite expensive.
Moreover, there will be chances of not meeting the right population sample which can affect the outcome of the market research. For this reason, online survey platforms are a blessing to marketing teams. Through an online survey in Singapore, getting consumer insights is made more efficient, accurate and affordable.
Tips for Online Survey Facilitators
If you wish to conduct market research for your company, conducting an online survey will help. Should you be interested, here are some of the tips I can give when conducting an online survey for your market research:
Be Familiar with Online Forms
Online forms will be the printed survey form you disseminate to your sample population during a physical survey. Online survey forms are similar in structure to old-style questionnaires but they are available virtually. Thus, instead of checking boxes or encircling choices, the respondents will have to tick boxes or type in their answers in an online survey form.
As a researcher, I aimed to familiarise myself with online survey forms. This is important because of two things. One, you need to formulate your online survey form. The other thing is that you need to produce one that will give you the best responses from your respondents.
Step in the Shoe of Your Respondents
As much as you do during a face-to-face survey, you have to be emphatic when conducting an online survey. Since you will most likely not be there to assist your respondents when answering the form, you should proactively think about the predicaments they might have. Will your respondents be able to access the form through their mobile phones? Will it be easy for them to go back to previous pages to review their responses? How much time will it take for them to answer the questionnaire?
Choose a Good Research Company
A good research company in Singapore will offer a reliable, secure and user-friendly online survey platform that you can use for your research. With a good reputation comes good connections. Thus, you can expect a reputable research company to have an extensive database of respondents which you can choose your sample population from.
Are you looking for a research company that will help you conduct your research online? Visit Milieu Insights today for reliable assistance and solutions.
