Cold emails are an important method of outreach, especially for emerging brands. Yet, they require a certain amount of finesse for maximum effectiveness. This guide covers everything about how to send cold emails. Knowing how often to send out cold emails is crucial for avoiding spam filters.
The Challenge of Navigating the Spam Filter
Sending out too many emails often leads to them being labeled as spam. As such, determining the ideal number of emails to send is crucial. There are numerous factors that influence how many cold emails you can send. They will get detailed explanations shortly. As a general rule, between 10 and 20 emails daily is a reasonable range that optimizes outreach while staying safe from spam filters.
Using Technology to Avoid Spam Filters
There are software tools that can help with this particular issue. They come equipped with templates for cold emails, easily tailored to specific use cases. The templates are also designed to be spam-proof, so click to get your cold email trial.
Why Cold Emails Are Susceptible to Spam Filters
In order to understand why cold emails can get flagged by spam filters, it is necessary to understand cold emails themselves.
Cold emails are, by definition, unsolicited messages. They are outreach-driven emails sent from a business to prospective clients. They are not random, unorganized messages sent to many people repeatedly with little to no coordination. Such messages are actual spam. Cold emails are sent to specific targets; they are data-based messages sent to individuals.
Cold emails can still be mistaken for spam for a variety of reasons. The first is their unsolicited nature, even if the product advertised is useful to the recipient. Another reason cold emails can get flagged as spam is if the message inside is poorly written.
How Do You Determine the Number of Cold Emails to Send?
There are two main factors that influence the number of cold emails you should send daily. They are:
Know Your Target Industry
Each industry has its own unique appetite for cold emails. You need to understand how professionals in a specific industry would react to unsolicited messages. That is also a function of their preferred communication channels. For example, young, tech-savvy individuals dominate the technology sector. These are people who regularly check their inboxes and are more open to new networking opportunities.
On the other hand, a more traditional industry of millennials may perceive cold emails as spam. They are less likely to blithely accept outreach and advertising from unknown sources. As a result, gaining members of this demographic requires a tailored approach.
Consider Your Email Account Age
The age of your email account plays a crucial role in how your cold email campaign works out. It is necessary to avoid triggering built-in fail-safes that flag conspicuous activity. A new account sending a large volume of emails will get flagged as suspicious activity.
It will hamper your outreach capabilities and also impact your reputation and deliverability. Regaining trust after a spam flag is challenging. This shows the importance of a strategic and gradual approach to cold email outreach.
Mastering cold email campaigns involves a delicate balance of strategy and execution. With the best tools and careful application, you can establish a robust email outreach strategy. You will not only reach your audience but also resonate with them.
