Backlinks are a proven and potent technique to generate more web traffic in a business. However, to build top-quality backlinks, you need to constantly measure the success of your backlink strategy and the quality of the backlinks that your website generates.
Some effective tools can help make the tracking easier and accurate. So, let us check more about monitoring backlinks in the business.
About Backlinks and The Need to Monitor Backlinks In an Online Business?
Before we learn ways to supervise backlinks, let us know what are backlinks. Backlinks are the links that you get by linking to a different webpage or a website. Monitoring backlinks can help a business website in numerous ways. It will tell a website owner about which marketing strategies are yielding results and which are not.
It will also help generate better reports for customers. Finally, it helps to add a good amount of social proof to their site. Constant supervision of backlinks enables a website owner to know about where they had been successful. Those techniques can be repeated to make the overall marketing strategy stronger.
Busy Fox is a trusted SEO consultant company in Australia. It provides the best quality SEO solutions to private entrepreneurs and businesses. As a part of link building, the professionals monitor backlinks and employ ethical and effective backlink strategies for their client’s online businesses.
How to Properly Supervise Backlinks in an Online Business?
There are two methods to monitor backlinks in a business. The first one is the manual method. Using this method, you can perform multiple searches and add links to a spreadsheet along with other key information.
The second method is to perform automated backlink monitoring. Several software solutions automatically monitor the backlinks for a business. Those solutions are expensive but will regularly supervise the progress of backlinks. There are handy tools to optimize your backlink strategy in just a few minutes.
What tools help monitor the backlink of a business?
Ahrefs: This is an all-in-one marketing tool that focuses on SEO, rank tracking, web monitoring, keyword research, and social media in a business. The tool also helps users with the following services:
- Competitor research
- Link Building
- Keyword Research
- Website Audit
- Content Research
- Rank Tracking
- Mentions Monitoring
SEMrush:
This is a trusted SEO tool by big and small businesses and internet marketers all across the world. The tool lets the user perform keyword research, tracks the keyword strategy that their competitors use, executes an SEO audit of the blog, and offers backlinking opportunities.
Moz:
This tool eases tracking of backlinks, finds and eliminates bad links, as well as enhances the health of the existing backlink profile. Users get some more features as:
- view individual links,
- anchor texts,
- top pages,
- new and lost links, and
- referring domains.
Conclusion
By learning the right method to monitor backlinks, can help improve SEO efforts, ROI, and rate of conversion in the business. It is not always easy to generate backlinks, but monitoring them helps lessen trial and error.
