If you run a business, you might have heard about social media marketing. It’s a type of digital marketing in which you use different social media platforms to promote your product(s) or service(s). Different social media platforms include Facebook, Instagram, LinkedIn, Twitter, Pinterest etc., out of which Facebook marketing is the most popular.
In recent years, social media has become an important aspect of digital marketing. It helps you reach millions of customers around the globe. It is not only convenient but also much fruitful and cost-effective. If you haven’t started using social media marketing yet, believe me, you are leaving a lot of money on the table.
An important thing to notice is that using social media for marketing is useful for both types of businesses; online and offline.
Once you have decided to use social media to market your business, the first thing you need to do is to design a social media marketing strategy. It allows you to pre-plan your marketing journey on social media and you can solely focus on implementing it.
In this article, I will discuss why social media is the best for increasing the revenue.
- Customer Engagement:
The best way to get engaged with your customers and interact with them is to use social media. The more you positively communicate with your audience, the more you have chances of conversion. Set up a way to communicate with your audience that allows you to know their interests, wishes, and concerns. Cater them and you will see a rise in customer loyalty, and remember word of mouth still play an important role in increasing revenue for any business.
Although it depends on the nature of your business, Facebook is one of the most used online marketing channels. You can find almost every type of audience on this platform. To engage your target audience, create valuable content that they love. According to many studies, when people like a piece of content, they like to share it with their friends and other contacts. Therefore, creating valuable content will help you reach more and more people without any extra effort.
- Targeting and Retargeting:
Social media not only help you withincreasing your business revenue by spreading your message to people, but it also helps you target your specific audience and then retarget them. In Facebook marketing, you can also use paid ads that allow you to reach specifically your target audience.
These paid ads can be highly targeted. For instance, you can target your audience according to their age, gender, location, educational level, and even behavior.
Another important feature of Facebook ads is retargeting. For this, you need to install Facebook pixel. Let’s say someone got engaged with your ad, the Facebook pixel will track his behavior and retarget him accordingly.
Over time, Facebook will learn what type of audience click on your buy button and will show your ad to people who are more likely to convert. It will get you solid leads and increase your conversion, in other words, revenue. ‘
- Opportunities for Increased Sales:
Did you know that more than 60% of B2C businesses acquire customers usingFacebook marketing?
Similarly, more than 80% CEOs use social media when they have to make an important purchasing decision.
Actually, it is nothing surprising. When you remain in front of your customers, they will most likely purchase from you when they are in need of a service or product that you are offering. Social media marketing plays the far more important role than just increasing the brand presence. Using the power of social media, you can influence the buying decisions of your customers at different points in your sales funnel.
Let me share a pro tip with you at this point. Try using coupon codes to incentivize your audience with a unique code for each social media platform. This will help you analyze that which platform drives more sales for your business.
- Unbeatable ROI:
When you have a good social media marketing strategy, you can get unbeatable ROI. With the paid ads, you can bring a lot of targeted traffic at a fraction of cost that you need to spend on other platforms.
For instance, for tour and tourism, an average Google ad cost starts from $1.2 per click, %5.2 for employment and education. Depending on the target keyword, this cost may rise to $50 per click. In this way, the cost of acquisition – the amount a business spends to acquire one customer – varies between $20 to $200.
Contrary to Google ads, you have more control over your ads on social media. You can analyze the statistics and alter the budget for each post, according to the interests of your targeted audience.
Therefore, using social media paid ads you can easily increase your ROI that in turn increases your revenue.
- Increased Conversion Rates:
As discussed above, generally social media marketing and particularly Facebook marketing is a great way to capture targeted quality leads. But your job isn’t finished here yet. Your main goal is to convert those leads into sales.
Social media could be a great tool that can help you in converting your leads into sales, and for this, you need to do it the right way. Let me now discuss some tips that can help you in increasing your conversion rate.
- Use it to present social proof – Many studies reveal that people tend to buy more when they are convinced about the usefulness of a product or service. Social proofs help you in convincing your leads and convert them into buyers.
- User-generated content – When your loyal customers mention you in a positive post, you can post it to your profile. It also helps in attracting more customers towards your business.
- Satisfy your customers –Always try to satisfy your customers. Remember, losing a customer is hard, but the acquisition of a new customer is even harder. The easiest of all is to retain a customer. Use social media to monitor your customers’ problems and solve them. Offer customized and personalized customer service to your clients and enjoy their loyalty.
Last Words:
These days, no tool and no technique can help you in making your brand visible than using social media marketing strategy.Keep in touch with your customers, solve their problems, answer their concerns, and offer incentives to your loyal customers. All of these simple tips can help you in increasing your revenue and make your business a success.
